Display Advertising is the new billboard.
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Display advertising targets potential consumers in your chosen geographic area who are surfing online. People spend countless hours surfing the web with little or no intention of making a purchase. As they are surfing, they come across display ads, which function much like traditional billboards (except more effectively). Only display ads are targeted, so they're much better at capturing the attention of searchers who are likely to convert. Display ads drive targeted traffic to your chosen destination and more accurately fulfil specific marketing objectives.
Display advertising is a very cost effective method that targets those in both the awareness and consideration phases of the sales funnel. During these phases, consumers have started the process of researching and comparing options, and may even be aware of your brand. There's no better time to ensure your brand remains top-of-mind for individuals looking to fill a buying need but haven't yet made their decision. Display advertising is an effective method of brand recall and building brand affinity as more consumers will remember you if and when they're in a position to purchase your product or service.
Running display advertising along PPC campaigns often produce better results than just paid search campaigns alone. They often compliment each other because it's rational to assume that if people see your brand whilst surfing online and also on major search engines, they are more likely to buy from you. With display advertising you can target certain demogrophics, including geographic locations or consumer behaviour and bring these visitors to (or back) to your site. Because you can segment your targeting, it's more efficient and cost effective than traditional advertising.
Why not chat to the team at Blu Mint Digital about display advertising and hear how we can create and manage your display campaigns.