PPC is a model of internet marketing meaning Pay Per Click (PPC). Advertisers pay a fee to publishers every time their ad is clicked and generally it is a way of buying visits to your site rather than “earning” clicks organically through search engine optimisation.
Search engine advertising is one of the more popular forms of PPC and it is pretty simple – search engines like Google allow businesses and individuals to buy listings in their search results. These listings appear as paid (ad) search results and cost only when a user clicks on a sponsored listing.
In making your PPC campaigns successful it is important to research and select the right keywords, and organise those keywords into ad groups, create suitable and good looking landing pages that are optimised for conversions. Search engines reward advertisers, who can create relevant and correctly targeted PPC campaigns by lowering ad click prices. If your landing page is satisfying to users and is useful i.e. relevant – Google will simply charge you less for a click which will bring you higher profit to your business, no matter if it is a startup or enterprise company.
Remember: Make sure you spend ample time on your keyword research as this will have the biggest impact on your results.
Why is PPC good?
Because on average the top 3 paid ad spots get 41% of clicks.
With PPC campaigns within hours of starting them you can expect increased traffic to your website. PPC campaigns provide targeted traffic by gathering information from cookies, locations, previous searches, domain and social profiles.
PPC empowers advertisers to control and monitor how much is spent and determine which keywords are working well and not so well.
Furthermore PPC enables businesses to segment and target users in certain locations around the world (geo targeting), by language and even by device.
A team at Datadial created a useful infographic with tips for Pay Per Click advertising – “The Complete Guide to Google PPC Success for small Business” :
If you feel that PPC is too confusing for you and want to obtain some advice on how to make the most out of your pay per click campaigns – feel free to contact the team. We are always happy to help you get started!
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