Landing pages are a vital cog of every online business. You cannot merely pump out a blog post each week in the hope that this will capture new business for your company. Landing pages, however, are one of the most reliable options when businesses seek to effectively collect email addresses and leads that are vital […]
SEO content writing vs copywriting: Are they different?
The term “SEO content writing” is perhaps a bit of a misnomer. Is it SEO copywriting? Is it just copywriting with keywords added? Is it both? If there is a difference, does it even matter? I’m asked this all the time, after all, is writing just writing? The point is, the difference does matter – as these two […]
Does using Social Media boost SEO?
Social media marketing should be one of the most trusted allies of SEO. According to research by Databox, 66% of digital marketers believe that social media shares have a direct correlation to specific pages’/post overall search ranking. The same study also found that 29% said “it does not.” Why the disparities? The truth is far more complex. […]
Web copy and web content – what’s the difference?
If you have an online business, you have a website. No doubt you’ve heard the terms ‘web copy’ and ‘web content’. But what precisely do they mean? And what’s the difference between the two skills? Post summary: What is web copy? What is web content? How bad web copy and web content can ruin businesses […]
The importance of long, strong and secure passwords
Hackers and identity thieves break into users’ computers and devices by guessing their passwords. Once they gain access to the device, they cause misery to the owners. Avoiding your devices becoming hacked requires the use of long, strong and secure passwords. However, why else are they important? Victims of hacking often have their bank details, […]
