Instagram is the number one image-based social media platform in the world. Your Instagram marketing campaign there has the opportunity of adding much extra value to your brand. Post summary: Instagram – the basics Instagram marketing tips Facts about Instagram Here are some stats as to why businesses should not ignore Instagram: 700 million monthly […]
Rise of the full-stack digital writer. What does this mean for writing?
Digital content has changed the way writers write, merging several writing disciplines together. If you clicked on content in your newsfeeds, what writing style would you expect to find? Would you recognise what type of content it is? You may guess that the digital content has been written to either: engage with you to sell […]
What is sales copy and conversion copywriting?
Sales copy and conversion copy. Both highly used terms and are part of a copywriters arsenal. But what are they? And is there even a difference? Post summary: What is sales copy? What is conversion copy? Why use conversion copywriting over SEO content writing? Hiring sales copywriters What is sales copy? Stellar sales copy focuses […]
Tools for creating the best converting landing pages
Landing pages are a vital cog of every online business. You cannot merely pump out a blog post each week in the hope that this will capture new business for your company. Landing pages, however, are one of the most reliable options when businesses seek to effectively collect email addresses and leads that are vital […]
SEO content writing vs copywriting: Are they different?
The term “SEO content writing” is perhaps a bit of a misnomer. Is it SEO copywriting? Is it just copywriting with keywords added? Is it both? If there is a difference, does it even matter? I’m asked this all the time, after all, is writing just writing? The point is, the difference does matter – as these two […]
