Colour meanings play a vital role in how your brand is regarded. Whether you’re a fashion store trying to connect to a more younger audience or a medical brand store attempting to establish customer trust, you can use colour psychology to help you better attract and connect to your ideal customer demographic. Post summary: What […]
What is Google’s E-A-T and why it matters
Google always prefers websites that place a strong emphasis on quality content and have a good E-A-T strategy. But what is E-A-T and why does it matter? Post summary: What is E-A-T? It’s impact on YMYL webpages Online security matters Personal branding in regard to E-A-T Google’s June Broad Core Algorithm update On the 1st […]
SEO SEM Marketing – What’s the Difference?
Do you know the difference between SEO & SEM marketing? SEO-SEM Marketing. Is there even a difference between the two? SEO is short for search engine optimisation whilst SEM is search engine marketing. With both terms prevalent in digital and online marketing, it can be a confusing concept for those starting out in these channels. […]
What digital marketing skills do today’s digital marketers need?
Is there truly a full-stack digital marketer anymore? If there is what digital marketing skills should they have, or should they specialise in one skill instead? David Bailey-Lauring discusses below. Post summary: The importance of reporting in digital marketing Digital marketing specialists or full-stack marketers? 10 critical digital marketing skills Are digital marketing agencies the […]
30 Online Small Business Tools To Use In 2019
Which online small business tools will your business use this year? With 2019 now and truly upon us Blu Mint Digital enters into our 8th year of operations. Yet when we first began as a business back in 2011 we were using PCs and purchased software tools on CD installation discs. As the nature of […]
