Gone are the days where businesses could reach most of their followers and new potential customers through Facebook organic reach. With 1.56 billion daily active users, anyone with a product or services to sell cannot miss out on the advertising opportunities offered by this gigantic social platform. So, let’s enter the world of Facebook Ads. Post Summary […]
Improve customer retention with these winning techniques
In the early stages of business, companies often spend a great deal of time generating new leads to increase the number of customers, yet neglect to improve customer retention. However, in the hustle and bustle associated with this task, it is very easy to lose sight of an equally important part of customer-business relationships—building loyalty […]
What now for SEO? 7 lessons we’ve learned since the Google SEO update
Post Summary Google SEO update of 1st June 2019 7 lessons we learned David recently wrote about the importance of Google’s E-A-T and how it impacts websites and their ability to combine expertise, authority and trustworthiness. Well, while he was in the process of writing this article, a Google SEO update occurred, known as the […]
What is Google’s E-A-T and why it matters
Google always prefers websites that place a strong emphasis on quality content and have a good E-A-T strategy. But what is E-A-T and why does it matter? Post summary: What is E-A-T? It’s impact on YMYL webpages Online security matters Personal branding in regard to E-A-T Google’s June Broad Core Algorithm update On the 1st […]
SEO SEM Marketing – What’s the Difference?
Do you know the difference between SEO & SEM marketing? SEO-SEM Marketing. Is there even a difference between the two? SEO is short for search engine optimisation whilst SEM is search engine marketing. With both terms prevalent in digital and online marketing, it can be a confusing concept for those starting out in these channels. […]
Scheduling tools that will kill off email. Surely not?
Every day we use multiple tools automate work processes to accomplish our tasks quicker. Email is one such unproductive tool, which is why you should consider a scheduling tool. Right? Post summary: how do scheduling tools usually work? 8 top-rated scheduling tools Our CEO’s favourite (shhh!) However, when scheduling meetings with potential clients, partners and […]
What digital marketing skills do today’s digital marketers need?
Is there truly a full-stack digital marketer anymore? If there is what digital marketing skills should they have, or should they specialise in one skill instead? David Bailey-Lauring discusses below. Post summary: The importance of reporting in digital marketing Digital marketing specialists or full-stack marketers? 10 critical digital marketing skills Are digital marketing agencies the […]
What is a Toxic Personality and how to identify them?
In a perfect world, every one of our colleagues would be perfect and happy to do everything expected of them. But what if they develop a toxic personality that can damage your business? And how do you identify toxic personalities? Post Summary: What is a toxic personality? 5 toxic personalities and how to spot them What […]
Nordic Digital Marketing specialists that grow businesses arrive in Sweden
Blu Mint Digital has opened a Nordic office in Uppsala, Sweden! Our highly rated digital marketing specialists will offer our digital marketing services to new customers in Sweden, Denmark, Finland and Norway. But why the Nordics? Well, a couple of reasons! Blu Mint Digital is a digital marketing company in Estonia, USA and UK. However, […]
