If you have an online business, you have a website. No doubt you’ve heard the terms ‘web copy’ and ‘web content’. But what precisely do they mean? And what’s the difference between the two skills? Post summary: What is web copy? What is web content? How bad web copy and web content can ruin businesses […]
The importance of long, strong and secure passwords
Hackers and identity thieves break into users’ computers and devices by guessing their passwords. Once they gain access to the device, they cause misery to the owners. Avoiding your devices becoming hacked requires the use of long, strong and secure passwords. However, why else are they important? Victims of hacking often have their bank details, […]
How to successfully forge remote team communication
Unless you’ve been hibernating for the past few months, you’re probably aware that the majority of global workers have been told to self-isolate and work remotely. But how do you forge successful remote team communication to keep your organisation going? Post summary: What is remote working? Increase in remote working How to forge excellent remote […]
A quick guide to optimising images for SaaS products
The first steps in optimising your SaaS product photography (or any image on your website) is to first begin with creating stellar photos. After that, the majority of the optimisation process is done behind-the-scenes. Optimising your photos can give your website the strategic that advantage many SaaS businesses need to crush their competitors. Think about […]
Why SEO Copywriting is critical for your online business
How to increase page speed on image-heavy websites
Images are the essence of contemporary websites; without them, it is difficult to establish a long-lasting impression on your visitor. Images help businesses engage their visitors and minimize bounce rates; however, they can also be the cause behind weak web performance. Search engine crawlers like Google and Bing detest image-heavy and slow loading websites. Heavy […]
Why the Google local SEO 3 pack matters to your local business
Whether you’re a bricks and mortar business or an online retailer selling locally, appearing in Google’s local SEO 3 pack is a must. If you haven’t one already it’s time to adopt a local SEO strategy. What is the Google Local SEO 3 Pack? What has changed? How does it impact your local business? 6 […]
How product images increase sales conversions
Getting traffic to your website is imperative for any online business. However, for those who have as an e-commerce website or online shop, the ultimate goal is converting traffic into online sales. You should prioritise on conversion with the same intensity as you would try to push more traffic to your website, otherwise, you are […]
SEO Expert – 8 big reasons why you need a good one
Whether you want more organic traffic or increase your domain strength, an SEO expert can help. Your website looks awesome, you’ve nailed the premium content and added sizzling media. But still you’re not getting way enough visitors to convert into customers. It’s not that your website is not doing its job, it may need a […]
