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Online Business Blog

Need advice about entrepreneurship? Which tools to use for online business management? What to know more about digital marketing? The Blu Mint Digital blog provides inspiration and solutions to getting your business running online.

Rise of the full-stack digital writer. What does this mean for writing?

01/07/2020 by David Bailey-Lauring 2 Comments

Rise of the Full Stack Digital Writer

Digital content has changed the way writers write, merging several writing disciplines together. If you clicked on content in your newsfeeds, what writing style would you expect to find? Would you recognise what type of content it is? You may guess that the digital content has been written to either: engage with you to sell […]

Filed Under: Content & Copywriting Tagged With: Content Marketing, Content Writing, Conversion Rate Optimisation, Copywriting, SEO

What is sales copy and conversion copywriting?

03/06/2020 by David Bailey-Lauring Leave a Comment

What is Sales Copy and Conversion Copywriting

Sales copy and conversion copy. Both highly used terms and are part of a copywriters arsenal. But what are they? And is there even a difference? Post summary: What is sales copy? What is conversion copy? Why use conversion copywriting over SEO content writing? Hiring sales copywriters What is sales copy? Stellar sales copy focuses […]

Filed Under: Content & Copywriting, Digital Marketing & Strategy Tagged With: Conversion Rate Optimisation, Copywriting, CRO

Tools for creating the best converting landing pages

20/05/2020 by David Bailey-Lauring Leave a Comment

tools for creating the best converting landing pages

Landing pages are a vital cog of every online business. You cannot merely pump out a blog post each week in the hope that this will capture new business for your company. Landing pages, however, are one of the most reliable options when businesses seek to effectively collect email addresses and leads that are vital […]

Filed Under: Content & Copywriting, Digital Marketing & Strategy

SEO content writing vs copywriting: Are they different?

06/05/2020 by David Bailey-Lauring 1 Comment

Seo Content writing vs copywriting

The term “SEO content writing” is perhaps a bit of a misnomer. Is it SEO copywriting? Is it just copywriting with keywords added? Is it both? If there is a difference, does it even matter? I’m asked this all the time, after all, is writing just writing? The point is, the difference does matter – as these two […]

Filed Under: Content & Copywriting, Search Marketing Tagged With: Content Marketing, Content Writing, Copywriting, SEO

Does using Social Media boost SEO?

15/04/2020 by David Bailey-Lauring Leave a Comment

Does Using Social Media Boost SEO - Blu Mint Blog Images

Social media marketing should be one of the most trusted allies of SEO. According to research by Databox, 66% of digital marketers believe that social media shares have a direct correlation to specific pages’/post overall search ranking. The same study also found that 29% said “it does not.” Why the disparities? The truth is far more complex. […]

Filed Under: Search Marketing, Social Media Tagged With: Paid Social Ads, SEO, Social Media

Web copy and web content – what’s the difference?

08/04/2020 by David Bailey-Lauring Leave a Comment

web copy and web content

If you have an online business, you have a website. No doubt you’ve heard the terms ‘web copy’ and ‘web content’. But what precisely do they mean? And what’s the difference between the two skills? Post summary: What is web copy? What is web content? How bad web copy and web content can ruin businesses […]

Filed Under: Content & Copywriting, Search Marketing Tagged With: Copywriting, Search Engine Marketing, SEO, Web Design, Web Development

The importance of long, strong and secure passwords

01/04/2020 by David Bailey-Lauring Leave a Comment

Importance Of Secure Passwords

Hackers and identity thieves break into users’ computers and devices by guessing their passwords. Once they gain access to the device, they cause misery to the owners.  Avoiding your devices becoming hacked requires the use of long, strong and secure passwords.  However, why else are they important? Victims of hacking often have their bank details, […]

Filed Under: Business Leadership & Entrepreneurship Tagged With: Leadership, Security, Team working

How to successfully forge remote team communication

18/03/2020 by David Bailey-Lauring Leave a Comment

How to successfully forge remote team communication

Unless you’ve been hibernating for the past few months, you’re probably aware that the majority of global workers have been told to self-isolate and work remotely.  But how do you forge successful remote team communication to keep your organisation going? Post summary: What is remote working? Increase in remote working How to forge excellent remote […]

Filed Under: Business Leadership & Entrepreneurship Tagged With: eCommerce, Leadership, Small Business, Team working

A quick guide to optimising images for SaaS products

04/03/2020 by David Bailey-Lauring

Optimizing Images For SaaS Products

The first steps in optimising your SaaS product photography (or any image on your website) is to first begin with creating stellar photos. After that, the majority of the optimisation process is done behind-the-scenes. Optimising your photos can give your website the strategic that advantage many SaaS businesses need to crush their competitors. Think about […]

Filed Under: Blog, Digital Marketing & Strategy Tagged With: Digital Marketing, SEO, Web Design, Web Development

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