Google AdWords Display Advertising utilises the Google Display Network – millions of websites where advertisers can choose to display their adverts in multiple formats to a range of audiences either locally or across the globe using a variety of targeting methods. But are you using it correctly? In this article you’ll: ● Know why you […]
Facebook Organic Reach – How You Can Improve It Without Ads
Facebook organic reach is becoming more and more difficult. Yet there are still ways that you can improve your organic posts without paying for Facebook Ads. In this article you’ll learn: ● Why Facebook organic reach is getting harder ● 9 ways on how to improve your Facebook organic reach Our Facebook page isn’t […]
Management vs Leadership – Understanding The Differences
Is a good manager naturally a good leader? What are the differences between management vs leadership? The main difference between leaders and managers is that leaders have people follow them whilst managers have people who work for them. Even small business that are largely self-operated or staffed by friends and family members will require some […]
Confessions of an Entrepreneur-Marketer-Father
A year ago, I quit my job to start a business — here’s what I wish someone had told me at the beginning. Here are my confessions of an entrepreneur. A year ago, I quit my 9-5 job to focus solely on a digital marketing business. My goal was to create a life where I […]
SEO SEM Marketing – What’s the Difference?
Do you know the difference between SEO & SEM marketing? SEO-SEM Marketing. Is there even a difference between the two? SEO is short for search engine optimisation whilst SEM is search engine marketing. With both terms prevalent in digital and online marketing, it can be a confusing concept for those starting out in these channels. […]
Why The Google Local SEO 3 Pack Matters To Your Local Business
Whether you’re a bricks and mortar business or an online retailer selling locally, appearing in Google’s local SEO 3 pack is a must. If you haven’t one already it’s time to adopt a local SEO strategy. What is the Google Local SEO 3 Pack? What has changed? How does it impact your local business? 6 […]
Choosing your Social Media Scheduling Tool: Buffer vs MeetEdgar
In this blog article I’ll take a look at two popular Social Media Scheduling Tools MeetEdgar and Buffer and their differences and possibilities. In this article you’ll learn: How to choose your social media scheduling tool How to get started Comparing the pros and cons of Buffer and MeetEdgar When you are managing a business […]
7 Online Marketing Strategy Channels To Skyrocket Your Brand Awareness
So you’ve set your online goals and decided on a digital marketing strategy. What next? Well the next step is to decide which online marketing strategy channels you’ll need to use. But which ones are better for gaining brand awareness for your business? The first thing to note is that not all online marketing strategy […]
Pinterest Marketing Strategy – How To Get Started
Does your business have a Pinterest marketing strategy? If not, then you can get started and open up a more opportunities with this fast growing platform. In this article you’ll find out: Why you should use a Pinterest Marketing Strategy What type of content you should consider How to grow your audience Which Pinterest marketing […]
