Colour meanings play a vital role in how your brand is regarded. Whether you’re a fashion store trying to connect to a more younger audience or a medical brand store attempting to establish customer trust, you can use colour psychology to help you better attract and connect to your ideal customer demographic. Post summary: What […]
What are chatbots, and how can they benefit businesses?
2014 witnessed the turning point when chat applications became more widely used than social media platforms. Indeed, building interactive chatbots have become increasingly important for companies that are always on the lookout for new growth opportunities. In marketing language, this means that chatbots are playing an increasing part of conversion rate optimisation. Post Summary: What […]
Management vs Leadership – Understanding The Differences
Is a good manager naturally a good leader? What are the differences between management vs leadership? The main difference between leaders and managers is that leaders have people follow them whilst managers have people who work for them. Even small business that are largely self-operated or staffed by friends and family members will require some […]
How does Facebook Advertising work?
Gone are the days where businesses could reach most of their followers and new potential customers through Facebook organic reach. With 1.56 billion daily active users, anyone with a product or services to sell cannot miss out on the advertising opportunities offered by this gigantic social platform. So, let’s enter the world of Facebook Ads. Post Summary […]
Improve customer retention with these winning techniques
In the early stages of business, companies often spend a great deal of time generating new leads to increase the number of customers, yet neglect to improve customer retention. However, in the hustle and bustle associated with this task, it is very easy to lose sight of an equally important part of customer-business relationships—building loyalty […]
What now for SEO? 7 lessons we’ve learned since the Google SEO update
Post Summary Google SEO update of 1st June 2019 7 lessons we learned David recently wrote about the importance of Google’s E-A-T and how it impacts websites and their ability to combine expertise, authority and trustworthiness. Well, while he was in the process of writing this article, a Google SEO update occurred, known as the […]
What is Google’s E-A-T and why it matters
Google always prefers websites that place a strong emphasis on quality content and have a good E-A-T strategy. But what is E-A-T and why does it matter? Post summary: What is E-A-T? It’s impact on YMYL webpages Online security matters Personal branding in regard to E-A-T Google’s June Broad Core Algorithm update On the 1st […]
SEO SEM Marketing – What’s the Difference?
Do you know the difference between SEO & SEM marketing? SEO-SEM Marketing. Is there even a difference between the two? SEO is short for search engine optimisation whilst SEM is search engine marketing. With both terms prevalent in digital and online marketing, it can be a confusing concept for those starting out in these channels. […]
Scheduling tools that will kill off email. Surely not?
Every day we use multiple tools automate work processes to accomplish our tasks quicker. Email is one such unproductive tool, which is why you should consider a scheduling tool. Right? Post summary: how do scheduling tools usually work? 8 top-rated scheduling tools Our CEO’s favourite (shhh!) However, when scheduling meetings with potential clients, partners and […]
