Post summary: Choosing your brand colours Which colour palette? Tips for creating an Instagram colour palette When marketing yourself on Instagram, your aim is likely to get your targeted audience to click ‘follow,’ you must catch their attention. Even if your photos look fantastic in feeds, how do they appear when your audience views your […]
Clutch Recognises Blu Mint Digital as Top B2B Provider in Estonia!
Whether you’re starting out as a business or simply looking to lift a load off your shoulders, outsourcing your digital marketing to an expert is always a good idea. But you’re tasked with finding someone who can handle the latest digital trends and technologies and selecting the right partner can be a total headache. How […]
Instagram marketing tips you can’t ignore
Instagram is the number one image-based social media platform in the world. Your Instagram marketing campaign there has the opportunity of adding much extra value to your brand. Post summary: Instagram – the basics Instagram marketing tips Facts about Instagram Here are some stats as to why businesses should not ignore Instagram: 700 million monthly […]
Rise of the full-stack digital writer. What does this mean for writing?
Digital content has changed the way writers write, merging several writing disciplines together. If you clicked on content in your newsfeeds, what writing style would you expect to find? Would you recognise what type of content it is? You may guess that the digital content has been written to either: engage with you to sell […]
What is sales copy and conversion copywriting?
Sales copy and conversion copy. Both highly used terms and are part of a copywriters arsenal. But what are they? And is there even a difference? Post summary: What is sales copy? What is conversion copy? Why use conversion copywriting over SEO content writing? Hiring sales copywriters What is sales copy? Stellar sales copy focuses […]
Tools for creating the best converting landing pages
Landing pages are a vital cog of every online business. You cannot merely pump out a blog post each week in the hope that this will capture new business for your company. Landing pages, however, are one of the most reliable options when businesses seek to effectively collect email addresses and leads that are vital […]
SEO content writing vs copywriting: Are they different?
The term “SEO content writing” is perhaps a bit of a misnomer. Is it SEO copywriting? Is it just copywriting with keywords added? Is it both? If there is a difference, does it even matter? I’m asked this all the time, after all, is writing just writing? The point is, the difference does matter – as these two […]
Does using Social Media boost SEO?
Social media marketing should be one of the most trusted allies of SEO. According to research by Databox, 66% of digital marketers believe that social media shares have a direct correlation to specific pages’/post overall search ranking. The same study also found that 29% said “it does not.” Why the disparities? The truth is far more complex. […]
Web copy and web content – what’s the difference?
If you have an online business, you have a website. No doubt you’ve heard the terms ‘web copy’ and ‘web content’. But what precisely do they mean? And what’s the difference between the two skills? Post summary: What is web copy? What is web content? How bad web copy and web content can ruin businesses […]
