Corporate blogging is a form of public relations and is used by brands to cover the industry news because the mainstream does not cover it, or if they did, they did a lousy job of doing it.
Take a moment to consider that traditional outlets for good journalism also have similar challenges. Many a publication may have a political agenda, influential owners or pressure from advertisers; pure, unfettered journalism is rare.
It is known by many labels: brand journalism, corporate journalism, corporate media. More businesses than ever are creating “journalistic” content, with some even going as far as hiring actual journalists. Whilst others are hiring camera crews and launching dedicated news sites to discuss their industries and their brand.
These days the majority of businesses have a corporate blog, to aid not only keyword-related content yet to announce company press releases and news. Companies need to do more – for these brands; there is no direct return on investment, instead, they are seeking to tell a story of their company and to generate more brand awareness. Doing so places (and maintains) their company in the minds of their target audience.
It is tricky to tell the distinction between blogging and content marketing and brand journalism – it could be argued that blog posts belong with blogging and content whilst interviews, case studies and news are part of brand journalism.
It is best to view the distinction as outcomes, not necessarily the work completed.
The aim of brand journalism then, is not to push your brand, but to entertain and enlighten those most likely to buy your product or service, with relevant yet unbiased and impartial features. This is our main objective.
We’ll help you show your potential customers that you care about the same issues as they do: entertain them, inform them, educate them within the boundaries of their beliefs, and they’ll be well on the way to becoming the loyal, long term customers that your brand really needs.
SEO stands for Search Engine Optimization. Essentially this is the practice of optimizing your business presence both on-site and off-site to help you rank as efficiently as possible when people are searching online through the different search engines (Google, Bing, Yahoo)
The time it takes to see some SEO results varies drastically from business to business. Some of the factors include target area, competition, language, age of business (site, domain), current situation and more.
Yes, backlinking is an important part of any off-site SEO strategy as it signals to the search engines the trustworthiness and popularity of your site. Backlinking has been found to be an important ranking factor in the Google search algorthim.
Yes, a content marketing strategy can be an integral part of any SEO campaign. This includes researching, writing and creating content, normally in article form, then conducting outreach to make sure as many people can read and publications can “backlink” to that piece of content. The result is higher rankings, more traffic and increased leads.
Both SEO and PPC are integral to a full marketing strategy. SEO is like your marathon, it takes time, work and effort but the long term results are well worth it. PPC can be like a sprint and get you quick and immediate results. Both PPC and SEO work well together as you can compare keywords, searches, ads and meta information to optimize both channels.