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What is Google’s E-A-T and why it matters

11/01/2021 by David Bailey-Lauring 2 Comments

Google EAT

Google always prefers websites that place a strong emphasis on quality content and have a good E-A-T strategy. But what is E-A-T and why does it matter? Post summary: What is E-A-T? It’s impact on YMYL webpages Online security matters Personal branding in regard to E-A-T Google’s June Broad Core Algorithm update On the 1st […]

Filed Under: Search Marketing Tagged With: Content Marketing, Content Writing, Search Engine Marketing, SEM, SEO

SEO content writing vs copywriting: Are they different?

06/05/2020 by David Bailey-Lauring 1 Comment

Seo Content writing vs copywriting

The term “SEO content writing” is perhaps a bit of a misnomer. Is it SEO copywriting? Is it just copywriting with keywords added? Is it both? If there is a difference, does it even matter? I’m asked this all the time, after all, is writing just writing? The point is, the difference does matter – as these two […]

Filed Under: Content & Copywriting, Search Marketing Tagged With: Content Marketing, Content Writing, Copywriting, SEO

Does using Social Media boost SEO?

15/04/2020 by David Bailey-Lauring Leave a Comment

Does Using Social Media Boost SEO - Blu Mint Blog Images

Social media marketing should be one of the most trusted allies of SEO. According to research by Databox, 66% of digital marketers believe that social media shares have a direct correlation to specific pages’/post overall search ranking. The same study also found that 29% said “it does not.” Why the disparities? The truth is far more complex. […]

Filed Under: Search Marketing, Social Media Tagged With: Paid Social Ads, SEO, Social Media

Web copy and web content – what’s the difference?

08/04/2020 by David Bailey-Lauring Leave a Comment

web copy and web content

If you have an online business, you have a website. No doubt you’ve heard the terms ‘web copy’ and ‘web content’. But what precisely do they mean? And what’s the difference between the two skills? Post summary: What is web copy? What is web content? How bad web copy and web content can ruin businesses […]

Filed Under: Content & Copywriting, Search Marketing Tagged With: Copywriting, Search Engine Marketing, SEO, Web Design, Web Development

Why the Google local SEO 3 pack matters to your local business

22/01/2020 by David Bailey-Lauring 2 Comments

Why The Google Local SEO 3 Pack Matters To Your Local Business

Whether you’re a bricks and mortar business or an online retailer selling locally, appearing in Google’s local SEO 3 pack is a must. If you haven’t one already it’s time to adopt a local SEO strategy. What is the Google Local SEO 3 Pack? What has changed? How does it impact your local business? 6 […]

Filed Under: Search Marketing Tagged With: Digital Marketing, SEM, SEO, Small Business

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