If you have an online business, you have a website. No doubt you’ve heard the terms ‘web copy’ and ‘web content’. But what precisely do they mean? And what’s the difference between the two skills? Post summary: What is web copy? What is web content? How bad web copy and web content can ruin businesses […]
Why the Google local SEO 3 pack matters to your local business
Whether you’re a bricks and mortar business or an online retailer selling locally, appearing in Google’s local SEO 3 pack is a must. If you haven’t one already it’s time to adopt a local SEO strategy. What is the Google Local SEO 3 Pack? What has changed? How does it impact your local business? 6 […]
SEO Expert – 8 big reasons why you need a good one
Whether you want more organic traffic or increase your domain strength, an SEO expert can help. Your website looks awesome, you’ve nailed the premium content and added sizzling media. But still you’re not getting way enough visitors to convert into customers. It’s not that your website is not doing its job, it may need a […]
Anatomy of a webpage, 8 amazing tips for SEO & conversion
SEO depends on search engines correctly interpreting your content so they can determine where it should rank. Conversion depends on humans being convinced about what content is on the webpage to make them buy or sign up. Traditionally, SEO and conversion rate optimisation have been seen as separate digital marketing channels, yet as Google’s algorithm […]
Crafting a strong SEO strategy to dominate rankings
Each year SEO experts give their predictions for what is the next big thing in SEO. Yet in reality, no one knows what this will be. So, in this guide to a strong SEO strategy I’ll focus on what is working now so you can prepare to dominate your competitors Post summary: What is a […]
