SEO depends on search engines correctly interpreting your content so they can determine where it should rank. Conversion depends on humans being convinced about what content is on the webpage to make them buy or sign up. Traditionally, SEO and conversion rate optimisation have been seen as separate digital marketing channels, yet as Google’s algorithm […]
Crafting a strong SEO strategy to dominate rankings
Each year SEO experts give their predictions for what is the next big thing in SEO. Yet in reality, no one knows what this will be. So, in this guide to a strong SEO strategy I’ll focus on what is working now so you can prepare to dominate your competitors Post summary: What is a […]
What now for SEO? 7 lessons we’ve learned since the Google SEO update
Post Summary Google SEO update of 1st June 2019 7 lessons we learned David recently wrote about the importance of Google’s E-A-T and how it impacts websites and their ability to combine expertise, authority and trustworthiness. Well, while he was in the process of writing this article, a Google SEO update occurred, known as the […]
What is Google’s E-A-T and why it matters
Google always prefers websites that place a strong emphasis on quality content and have a good E-A-T strategy. But what is E-A-T and why does it matter? Post summary: What is E-A-T? It’s impact on YMYL webpages Online security matters Personal branding in regard to E-A-T Google’s June Broad Core Algorithm update On the 1st […]
SEO SEM Marketing – What’s the Difference?
Do you know the difference between SEO & SEM marketing? SEO-SEM Marketing. Is there even a difference between the two? SEO is short for search engine optimisation whilst SEM is search engine marketing. With both terms prevalent in digital and online marketing, it can be a confusing concept for those starting out in these channels. […]
