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Anatomy of a webpage, 8 amazing tips for SEO & conversion

04/12/2019 by David Bailey-Lauring Leave a Comment

Anatomy of a webpage, 8 amazing tips for seo and conversion

SEO depends on search engines correctly interpreting your content so they can determine where it should rank. Conversion depends on humans being convinced about what content is on the webpage to make them buy or sign up. Traditionally, SEO and conversion rate optimisation have been seen as separate digital marketing channels, yet as Google’s algorithm […]

Filed Under: Search Marketing Tagged With: Conversion Rate Optimisation, SEO, Web Design, Web Development

Crafting a strong SEO strategy to dominate rankings

15/11/2019 by David Bailey-Lauring 4 Comments

crafting a seo strategy to dominate

Each year SEO experts give their predictions for what is the next big thing in SEO. Yet in reality, no one knows what this will be. So, in this guide to a strong SEO strategy I’ll focus on what is working now so you can prepare to dominate your competitors Post summary: What is a […]

Filed Under: Search Marketing Tagged With: Digital Marketing, SEM, SEO, User Experience

What now for SEO? 7 lessons we’ve learned since the Google SEO update

17/06/2019 by Andrew Arnold Leave a Comment

Google SEO Update

Post Summary Google SEO update of 1st June 2019 7 lessons we learned David recently wrote about the importance of Google’s E-A-T and how it impacts websites and their ability to combine expertise, authority and trustworthiness. Well, while he was in the process of writing this article, a Google SEO update occurred, known as the […]

Filed Under: Search Marketing Tagged With: Digital Marketing, Search Engine Marketing, SEO

What is Google’s E-A-T and why it matters

11/06/2019 by David Bailey-Lauring 2 Comments

Google EAT

Google always prefers websites that place a strong emphasis on quality content and have a good E-A-T strategy. But what is E-A-T and why does it matter? Post summary: What is E-A-T? It’s impact on YMYL webpages Online security matters Personal branding in regard to E-A-T Google’s June Broad Core Algorithm update On the 1st […]

Filed Under: Search Marketing Tagged With: Content Marketing, Content Writing, Search Engine Marketing, SEM, SEO

SEO SEM Marketing – What’s the Difference?

07/06/2019 by David Bailey-Lauring 24 Comments

SEO SEM Marketing - What's the Difference?

Do you know the difference between SEO & SEM marketing? SEO-SEM Marketing. Is there even a difference between the two? SEO is short for search engine optimisation whilst SEM is search engine marketing. With both terms prevalent in digital and online marketing, it can be a confusing concept for those starting out in these channels. […]

Filed Under: Search Marketing Tagged With: Inbound Marketing, SEM, SEO

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