Google Ads Management

The Google Advertising Platform is one of the easiest ways to reach your target customers across a variety of channels and ad types.

Search Marketing

We use Google Search Marketing to target potential users who are searching for what your business provides. People searching on Google are “warm leads”, as we can assume that they are already interested in your products or services.

Our team of Google Search Marketing experts can put together a specific strategy for your business to make sure we are driving relevant traffic to your business in real time.

We will evaluate the overall setup for our campaigns including target area, keywords, website, funnel and actual search ads.

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Display Marketing

The Google Display Network is vast and covers a majority of major advertising websites across the globe. You can be sure that you can reach your target audience with specific, action-driving ads to meet your needs.

With the Google Display Network you can choose among many different ad types including conversions, clicks, brand awareness and product consideration.

The key to a great marketing plan and execution is to have an all-around strategy that reaches visitors at every step of their buying cycle.

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What Are Google Ads?

Google Ads is a pay-per-click (PPC) advertising platform; however, unlike other PPC platforms like Facebook, Google Ads offers businesses and advertisers two principal ways to reach people, either through the Google Search Network or the Google Display Network.

Whilst these methods are technically both different, they equally use a bidding system where advertisers must bid to display their ads to target audiences.

Google Search Network

The Google Search Network is where ads are shown to users who are actively searching for the keywords that you are bidding on. If you are a law firm in Arizona, then naturally, you need to ensure your ad is shown each time a user types in “real estate lawyer in Phoenix.”

As you can imagine, these ‘text ads’ offer an excellent possibility to capture users who are at the researching and possibly willing-to-buy stages of the sales funnel.

Google Display Network

Rather than displaying ads to users who are intently searching for a product, service or solution online, ‘banner ads,’ or ‘display ads’ are placed on websites that permit showing ads on them and that your target demographic will likely to be browsing on.

Typically, people are usually less likely to click on display ads, as these are not active searches per se. However, sometimes, people are not aware of what they want until they view it, so display ads can help businesses obtain much-needed brand awareness for potential customers. Display ads are also cheaper than text ads when comparing CPC rates.

Display ads are an excellent option for retargeting campaigns, where your ads are shown to previous visitors to your website, to get them to return and (hopefully) buy or sign up for your product or service.

FAQ

Our minimum budgets normally start at $1,000 per month for PPC services

We use one or a combination of Google, Bing, Facebook, LinkedIn, Twitter, TikTok and more.

PPC stand for Pay-per-click. Meaning you only pay when someone clicks on your ad.

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