Google Analytics Services
Access the data to make better decisions around your website.
GA4 is now the standard analytics platform, but a working setup isn't the same as an accurate one. Lele and Sander lead Google Analytics work at Blu Mint, and the most valuable thing we do for most businesses isn't ongoing management; it's a proper audit and setup- getting tracking, goals and reporting genuinely right before you make decisions based on the data.
Drive decisions with data
What's included
| Service | What it covers |
|---|---|
| Measurement strategy | Conversion tracking, e-commerce reporting, and dashboards built around what you actually need to know |
| GA4 setup and configuration | Correct implementation from the ground up, or a fix for a setup that's already live but wrong |
| Data verification | Confirming your setup is sound and patching problems before they skew decisions |
| Data troubleshooting | Spotting and fixing discrepancies after a site change breaks tracking |
| Visitor behaviour | Mapping how people actually move through your site, not just how many arrive |
| Google Tag Manager | Auditing and cleaning up bloated, messy tag setups |
Why Google Analytics matters
Across multiple independent audits, roughly 80% of GA4 accounts are missing or have broken advanced tracking, events, goals, or e-commerce measurement; clean, accurate setups are the exception, not the norm. If you're not measuring correctly, every decision built on that data- which channels to invest in, which to cut- is built on a shaky foundation.
Whether you're an early-stage business setting up tracking for the first time or an established one with thousands of sessions a day, the fundamentals are the same: your Analytics needs to reflect reality before it's useful for anything.
Tracking AI-driven traffic too
Referral traffic from ChatGPT, Perplexity, and other AI tools is a real, growing channel, and it needs to be tracked properly rather than lost in "direct" traffic, as it often is by default.
As part of setup and audits, we make sure AI referrals are correctly attributed, so you can actually see whether your AEO work is translating into visits.
Get a Google Analytics audit with Blu Mint
Whether you need an audit to find out what's wrong or someone to set it up properly from scratch, Lele and Sander will configure your account to surface the insights that matter.
Getting the most out of Google Analytics means genuinely understanding your customers, not just collecting numbers.
Lele and Sander work directly with you to ensure your tracking and reporting are accurate and deliver the insights you need to improve your site or app.
Done properly, that means valuable insights, better decision-making, and ultimately happier customers who get a site built around real behaviour rather than guesswork.
Mobile app activity
Because apps and websites were traditionally tracked and reported separately, accessing accurate cross-platform data was so tricky that analytics owners struggled to understand how the two worked together. Lele can work with you to ensure you get all the insights you need into your users' cross-platform journeys.
Google Tag Manager
Managing multiple analytics and marketing tags for your site can be challenging, which is why tag management platforms have become so popular. This can mean workspaces and containers quickly become messy, bloated areas where itis hard to see the ‘what/why/where.’
We can help audit and clean up these spaces and simplify tracking management.
Visitor behaviour
Tracking how many people visit your site isn't enough. To get the most value from every business decision, you need to know how they use your site.
Which pages are they visiting? And in what order?
We help you map and report visitor journeys so you can improve their experience and encourage conversion.
FAQs
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A Google Analytics audit is $2,000 flat. Ongoing setup or configuration work is billed at $150 an hour and can run shorter or longer depending on what your account actually needs.
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Audits are paid 100% upfront.
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Often, yes. Most broken GA4 setups still generate reports, they just quietly show inaccurate numbers rather than failing outright, which is exactly why so many businesses don't realise there's a problem until an audit finds it.
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Both are available. Many businesses only need a one-off audit and setup fix, others prefer ongoing support as their tracking needs change. Get in touch and we'll recommend what actually fits your situation.
If you want to know whether your data can actually be trusted, get in touch to speak with Sander, our analytics leads.
Chat with either Lele or Sander about getting a Google Analytics audit.
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