Our team takes a holistic approach to each client’s SEO strategy. This is beneficial for any client whether you are looking to optimize your current SEO efforts, or starting from scratch.
We offer SEO services and management for a variety of industries and business types:
Our SEO team uses SEO copywriting backed by research and experience that ensures that the words on your website or written articles rank higher in SERPs.
Good SEO copy will appeal to the emotional side of the reader, it will feed their desires and calm their fears. It will offer them solutions, it will focus on the benefits of a product or service rather than the features. While at the same time targeting the correct search terms that you want to rank for.
Content Marketing builds your brand’s identity in a way that’s personable and attractive to millions of internet users.
SEO results using content marketing take time and resources to produce, but it’s extremely cost-effective when compared to other online tactics such as display or paid search advertising.
The Blu Mint team offers a variety of content marketing services including blogging, blog management, content channel management, SEO copy and podcasts.
Using powerful copywriting & editing services you can help your brand and business stand out from the competition.
Powerful copywriting is about the visitor – copy crammed with references to ‘we’, ‘our’ and ‘us’ say one thing to the visitor, that this business is all about them and not me. Using words including ‘you’ or ‘your’ is directing the conversation from the perspective of the customer.
Using power keywords will give your business an edge and describe how good your product or service is. Using ‘best’ or ‘top’ is not going to tell the reader anything.
Use brand journalism in your SEO strategy to build your brand’s identity in a way that stands out from your competitors and demonstrates what your brand’s ethos is.
Companies need to do more – for these brands; there is no direct return on investment, instead, they are seeking to tell a story of their company and to generate more brand awareness. Doing so places (and maintains) their company in the minds of their target audience.
Corporate Blogging not only helps your company’s brand to rank higher online, it nudges your leads down the sales process.
With SEO it is the method of generating content that discusses industry updates, best practices, expert tips and at times company news from a brand’s perspective, although company news tends to fall under the category of Brand Journalism.
SEO stands for Search Engine Optimization. Essentially this is the practice of optimizing your business presence both on-site and off-site to help you rank as efficiently as possible when people are searching online through the different search engines (Google, Bing, Yahoo)
The time it takes to see some SEO results varies drastically from business to business. Some of the factors include target area, competition, language, age of business (site, domain), current situation and more.
Yes, backlinking is an important part of any off-site SEO strategy as it signals to the search engines the trustworthiness and popularity of your site. Backlinking has been found to be an important ranking factor in the Google search algorthim.
Yes, a content marketing strategy can be an integral part of any SEO campaign. This includes researching, writing and creating content, normally in article form, then conducting outreach to make sure as many people can read and publications can “backlink” to that piece of content. The result is higher rankings, more traffic and increased leads.
Both SEO and PPC are integral to a full marketing strategy. SEO is like your marathon, it takes time, work and effort but the long term results are well worth it. PPC can be like a sprint and get you quick and immediate results. Both PPC and SEO work well together as you can compare keywords, searches, ads and meta information to optimize both channels.