Paid Search Marketing Overview
Our Paid Search Marketing experts tailor every campaign to the specifications and requirements for each individual client.
No two businesses are alike, and we make sure to research, implement and fulfill your Search Marketing campaign so that it can benefit your business as effectively as possible.
Search Marketing Channels
For our Search Marketing campaigns, we run mainly on Google Ads and Bing Ads.
Google is the #1 search engine in the world, but it is also the most competitive. While we see the majority of spend coming from Google Ads, Bing can provide some additional backup.
Using Bing Ads will give you even more visibility with cheaper CPC’s as the competition and bidding is lower than Google so we recommend using both to start and adjust accordingly.
How Does Search Marketing Work?
Essentially, Search Marketing is the process of bidding on keywords to show ads that match searches people make on search engines.
The ad platforms themselves are auctions so the price of a bid for a particular keyword can vary based on many factors including purchase value, competition, location, keyword type among many more.
Our team of search marketing experts will dig deep to come up with a plan that fits your budget, business and attainable goals.
FAQ
Our minimum budgets normally start at $1,000 per month for PPC services
We use one or a combination of Google, Bing, Facebook, LinkedIn, Twitter, TikTok and more.
PPC stand for Pay-per-click. Meaning you only pay when someone clicks on your ad.
