Good copy will appeal to the emotional side of the reader, it will feed their desires and calm their fears. It will offer them solutions, it will focus on the benefits of a product or service rather than the features.
The best copy knows the person it is written for like a loved one because like a loved one, the reader can be unforgiving. Using the wrong approach with your text can be damaging.
Text on your site that is optimised for the search engines will perform 50x better than ill-thought-out copy. Keywords and carefully written phrases are still relevant at this present time, as is intelligently written copy that is grammatically correct and easy to read.
SEO copywriting is not only about keywords, it is about writing well-thought-out and concise sub-sections that compliment the landing page or blog article that businesses are trying to rank for.
Optimizing the headings on your site, better known as H tags, we can ensure to prioritize the most important keywords and copy.
Headings are important as they help organize a web page into sections while signaling to Google what are the highlights and “chapters” of a page.
This leads to increased rankings and visibility while keeping your page easy to read for the visitor.
SEO stands for Search Engine Optimization. Essentially this is the practice of optimizing your business presence both on-site and off-site to help you rank as efficiently as possible when people are searching online through the different search engines (Google, Bing, Yahoo)
The time it takes to see some SEO results varies drastically from business to business. Some of the factors include target area, competition, language, age of business (site, domain), current situation and more.
Yes, backlinking is an important part of any off-site SEO strategy as it signals to the search engines the trustworthiness and popularity of your site. Backlinking has been found to be an important ranking factor in the Google search algorthim.
Yes, a content marketing strategy can be an integral part of any SEO campaign. This includes researching, writing and creating content, normally in article form, then conducting outreach to make sure as many people can read and publications can “backlink” to that piece of content. The result is higher rankings, more traffic and increased leads.
Both SEO and PPC are integral to a full marketing strategy. SEO is like your marathon, it takes time, work and effort but the long term results are well worth it. PPC can be like a sprint and get you quick and immediate results. Both PPC and SEO work well together as you can compare keywords, searches, ads and meta information to optimize both channels.