Is there truly a full-stack digital marketer anymore? If there is what digital marketing skills should they have, or should they specialise in one skill instead? David Bailey-Lauring discusses below. Post summary: The importance of reporting in digital marketing Digital marketing specialists or full-stack marketers? 10 critical digital marketing skills Are digital marketing agencies the […]
Digital Marketing Strategy – 9 Reasons Why You Need One
A digital marketing strategy is imperative for any business or organisation that is selling products and services online. But where do you begin if you want to build a digital marketing strategy? Here’s 9 ways to help you begin. A digital marketing strategy does not necessary require a comprehensive analysis, it merely requires a set of […]
7 Ways To Avoid A Google Penalty
Is your website falling foul of a Google Penalty? I get asked fairly often about how to avoid a Google penalty, and there is always buzz about the “latest and greatest” ways that Google will analyse your website. It can all seem pretty overwhelming at times. But, in reality, there are a few key things […]
7 Reasons Startups fail at Digital Marketing – And how to avoid them
Why do startups fail at digital marketing when there is a plethora of information online on how to avoid? You could have the greatest startup idea in the world, but it’s not going to grow as a business without the right marketing strategy. Startups fail at digital marketing because either they do not understand the concept […]
