Digital content has changed the way writers write, merging several writing disciplines together. If you clicked on content in your newsfeeds, what writing style would you expect to find? Would you recognise what type of content it is? You may guess that the digital content has been written to either: engage with you to sell […]
What is sales copy and conversion copywriting?
Sales copy and conversion copy. Both highly used terms and are part of a copywriters arsenal. But what are they? And is there even a difference? Post summary: What is sales copy? What is conversion copy? Why use conversion copywriting over SEO content writing? Hiring sales copywriters What is sales copy? Stellar sales copy focuses […]
How product images increase sales conversions
Getting traffic to your website is imperative for any online business. However, for those who have as an e-commerce website or online shop, the ultimate goal is converting traffic into online sales. You should prioritise on conversion with the same intensity as you would try to push more traffic to your website, otherwise, you are […]
Anatomy of a webpage, 8 amazing tips for SEO & conversion
SEO depends on search engines correctly interpreting your content so they can determine where it should rank. Conversion depends on humans being convinced about what content is on the webpage to make them buy or sign up. Traditionally, SEO and conversion rate optimisation have been seen as separate digital marketing channels, yet as Google’s algorithm […]
