Sales copy and conversion copy. Both highly used terms and are part of a copywriters arsenal. But what are they? And is there even a difference? Post summary: What is sales copy? What is conversion copy? Why use conversion copywriting over SEO content writing? Hiring sales copywriters What is sales copy? Stellar sales copy focuses […]
SEO content writing vs copywriting: Are they different?
The term “SEO content writing” is perhaps a bit of a misnomer. Is it SEO copywriting? Is it just copywriting with keywords added? Is it both? If there is a difference, does it even matter? I’m asked this all the time, after all, is writing just writing? The point is, the difference does matter – as these two […]
Web copy and web content – what’s the difference?
If you have an online business, you have a website. No doubt you’ve heard the terms ‘web copy’ and ‘web content’. But what precisely do they mean? And what’s the difference between the two skills? Post summary: What is web copy? What is web content? How bad web copy and web content can ruin businesses […]
