Google AdWords Display Advertising utilises the Google Display Network – millions of websites where advertisers can choose to display their adverts in multiple formats to a range of audiences either locally or across the globe using a variety of targeting methods. But are you using it correctly? In this article you’ll: ● Know why you […]
7 Online Marketing Strategy Channels To Skyrocket Your Brand Awareness
So you’ve set your online goals and decided on a digital marketing strategy. What next? Well the next step is to decide which online marketing strategy channels you’ll need to use. But which ones are better for gaining brand awareness for your business? The first thing to note is that not all online marketing strategy […]
How to Create Successful Google AdWords Campaigns
7 Tips To Create Successful Google AdWords Campaigns So you’ve heard about the success that can be found utilising Google AdWords and want to give it a try! It’s definitely a great opportunity to reach a new audience and drive customers to your website, but AdWords is also a science experiment, in a sense. There are […]
What are the PPC benefits for your business?
PPC is a internet marketing channel meaning Pay Per Click (PPC). Advertisers pay a fee to publishers every time their ad is clicked and generally it is a way of buying visits to your site rather than “earning” clicks organically through search engine optimisation. But what are the PPC benefits for your business? Search engine […]
8 Ways To Make a Perfect Display Advertising Banner
8 Ways To Make a Perfect Display Advertising Banner AD Making a perfect display advertising banner is making your ad stand out and increase its reach by resonating with consumers by sending them an creative yet engaging message. Have you ever thought why your campaign may have not been as successful as you initially planned? […]
