Google always prefers websites that place a strong emphasis on quality content and have a good E-A-T strategy. But what is E-A-T and why does it matter? Post summary: What is E-A-T? It’s impact on YMYL webpages Online security matters Personal branding in regard to E-A-T Google’s June Broad Core Algorithm update On the 1st […]
Why the Google local SEO 3 pack matters to your local business
Whether you’re a bricks and mortar business or an online retailer selling locally, appearing in Google’s local SEO 3 pack is a must. If you haven’t one already it’s time to adopt a local SEO strategy. What is the Google Local SEO 3 Pack? What has changed? How does it impact your local business? 6 […]
SEO Expert – 8 big reasons why you need a good one
Whether you want more organic traffic or increase your domain strength, an SEO expert can help. Your website looks awesome, you’ve nailed the premium content and added sizzling media. But still you’re not getting way enough visitors to convert into customers. It’s not that your website is not doing its job, it may need a […]
Crafting a strong SEO strategy to dominate rankings
Each year SEO experts give their predictions for what is the next big thing in SEO. Yet in reality, no one knows what this will be. So, in this guide to a strong SEO strategy I’ll focus on what is working now so you can prepare to dominate your competitors Post summary: What is a […]
SEO SEM Marketing – What’s the Difference?
Do you know the difference between SEO & SEM marketing? SEO-SEM Marketing. Is there even a difference between the two? SEO is short for search engine optimisation whilst SEM is search engine marketing. With both terms prevalent in digital and online marketing, it can be a confusing concept for those starting out in these channels. […]
