There are plenty of articles on how to use LinkedIn for business yet to many this social media platform still appears confusing on how to utilise effectively. But why is using LinkedIn for business such a conundrum, when 93% of B2B marketers rate it as the top social media and lead generation source? Obviously this […]
How does Facebook Advertising work?
Gone are the days where businesses could reach most of their followers and new potential customers through Facebook organic reach. With 1.56 billion daily active users, anyone with a product or services to sell cannot miss out on the advertising opportunities offered by this gigantic social platform. So, let’s enter the world of Facebook Ads. Post Summary […]
How do you get your Instagram colour palette spot on?
Post summary: Choosing your brand colours Which colour palette? Tips for creating an Instagram colour palette When marketing yourself on Instagram, your aim is likely to get your targeted audience to click ‘follow,’ you must catch their attention. Even if your photos look fantastic in feeds, how do they appear when your audience views your […]
Instagram marketing tips you can’t ignore
Instagram is the number one image-based social media platform in the world. Your Instagram marketing campaign there has the opportunity of adding much extra value to your brand. Post summary: Instagram – the basics Instagram marketing tips Facts about Instagram Here are some stats as to why businesses should not ignore Instagram: 700 million monthly […]
The Psychology of Colours in Marketing
The Psychology of Colours in Marketing The use of colours in marketing, decoration, communication and symbolism is an integral part of human culture. In our consumer-led and entertainment related society the entrepreneur must understand thoroughly both the nature of colour and the way in which it works. Use it well and efficiently will send the […]
