Post summary: Choosing your brand colours Which colour palette? Tips for creating an Instagram colour palette When marketing yourself on Instagram, your aim is likely to get your targeted audience to click ‘follow,’ you must catch their attention. Even if your photos look fantastic in feeds, how do they appear when your audience views your […]
Instagram marketing tips you can’t ignore
Instagram is the number one image-based social media platform in the world. Your Instagram marketing campaign there has the opportunity of adding much extra value to your brand. Post summary: Instagram – the basics Instagram marketing tips Facts about Instagram Here are some stats as to why businesses should not ignore Instagram: 700 million monthly […]
Does using Social Media boost SEO?
Social media marketing should be one of the most trusted allies of SEO. According to research by Databox, 66% of digital marketers believe that social media shares have a direct correlation to specific pages’/post overall search ranking. The same study also found that 29% said “it does not.” Why the disparities? The truth is far more complex. […]
Social Media Image Size Guide 2020
Do you know your social media image sizes for 2020? Social Media Platforms including Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram and YouTube are continuously updated, hence image requirements change accordingly. 2020 is not here yet, however we already know what the size dimensions will be for the upcoming year. Why the correct social media image […]
Colour psychology & colour meanings: how they impact your brand
Colour meanings play a vital role in how your brand is regarded. Whether you’re a fashion store trying to connect to a more younger audience or a medical brand store attempting to establish customer trust, you can use colour psychology to help you better attract and connect to your ideal customer demographic. Post summary: What […]
