Colour meanings play a vital role in how your brand is regarded. Whether you’re a fashion store trying to connect to a more younger audience or a medical brand store attempting to establish customer trust, you can use colour psychology to help you better attract and connect to your ideal customer demographic. Post summary: What […]
How does Facebook Advertising work?
Gone are the days where businesses could reach most of their followers and new potential customers through Facebook organic reach. With 1.56 billion daily active users, anyone with a product or services to sell cannot miss out on the advertising opportunities offered by this gigantic social platform. So, let’s enter the world of Facebook Ads. Post Summary […]
Why You Should Stop Thinking Google+ Is Dead
Once lauded as the social network to watch, it appears that Google+ has taken a backseat whilst platforms like LinkedIn, Twitter, Pinterest and Facebook have continued to dominate the social media space. But don’t dismiss it just yet. Author Update 8th October 2018: Google has announced it will be shutting down Google+ due to severe […]
How to create an Instagram Strategy for your business
Want to get into Instagram and utilise it for your business but don’t know how? Read this comprehensive guide to crafting an Instagram Strategy to better build your brand and increase your online sales. Every business owner knows that strategy is essential yet almost all find it scary and time-consuming. Well, I’m glad that you’re […]
7 Online Marketing Strategy Channels To Skyrocket Your Brand Awareness
So you’ve set your online goals and decided on a digital marketing strategy. What next? Well the next step is to decide which online marketing strategy channels you’ll need to use. But which ones are better for gaining brand awareness for your business? The first thing to note is that not all online marketing strategy […]
