SEO depends on search engines correctly interpreting your content so they can determine where it should rank. Conversion depends on humans being convinced about what content is on the webpage to make them buy or sign up. Traditionally, SEO and conversion rate optimisation have been seen as separate digital marketing channels, yet as Google’s algorithm […]
How to create the perfect App Store Icon to get your App noticed
Your icon is the face of your app, and in many instances your business brand. All your hard developmental work and hours boil down to tiny a little square. Creating an awesome icon is pretty well recognised as the best thing you can do for app store optimisation (ASO). Post Summary: What is ASO? How […]
How to Start an Online Store and Create an eCommerce Website
Ecommerce sales are increasing year after year and is showing no signs of slowing down, with 51% of Americans preferring to shop online. If you’re thinking of starting an online store and creating an ecommerce website then there is no better time to begin. Clearly more people are purchasing from their home, tablet or mobile […]
UI and UX Design – Are They So Different?
Do you know the differences between UI and UX design? Are you using them together? You’ve overheard discussions about how product ‘X’ has great ‘UX’, or the poor ‘UI’ of product ‘Y’s’ website. But what exactly are those people talking about? UI and UX Design , are they really that different? What actually is the difference […]
How A Website Strategy Can Skyrocket Your Online Visibility
If you don’t have a website strategy, then think of your website as only half completed – now is the time to get it sorted. Before the onset of mass digitalisation having a website was a huge deal, standing you out from the crowd and even your competitors. Then more and more of us built […]
