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Web copy and web content – what’s the difference?

08/04/2020 by David Bailey-Lauring Leave a Comment

web copy and web content

If you have an online business, you have a website. No doubt you’ve heard the terms ‘web copy’ and ‘web content’. But what precisely do they mean? And what’s the difference between the two skills? Post summary: What is web copy? What is web content? How bad web copy and web content can ruin businesses […]

Filed Under: Content & Copywriting, Search Marketing Tagged With: Copywriting, Search Engine Marketing, SEO, Web Design, Web Development

A quick guide to optimising images for SaaS products

04/03/2020 by David Bailey-Lauring

Optimizing Images For SaaS Products

The first steps in optimising your SaaS product photography (or any image on your website) is to first begin with creating stellar photos. After that, the majority of the optimisation process is done behind-the-scenes. Optimising your photos can give your website the strategic that advantage many SaaS businesses need to crush their competitors. Think about […]

Filed Under: Blog, Digital Marketing & Strategy Tagged With: Digital Marketing, SEO, Web Design, Web Development

How product images increase sales conversions

22/01/2020 by David Bailey-Lauring Leave a Comment

How product images increase sales conversions

Getting traffic to your website is imperative for any online business. However, for those who have as an e-commerce website or online shop, the ultimate goal is converting traffic into online sales. You should prioritise on conversion with the same intensity as you would try to push more traffic to your website, otherwise, you are […]

Filed Under: Digital Marketing & Strategy Tagged With: Conversion Rate Optimisation, Entrepreneurship, Web Design, Web Development

Anatomy of a webpage, 8 amazing tips for SEO & conversion

04/12/2019 by David Bailey-Lauring Leave a Comment

Anatomy of a webpage, 8 amazing tips for seo and conversion

SEO depends on search engines correctly interpreting your content so they can determine where it should rank. Conversion depends on humans being convinced about what content is on the webpage to make them buy or sign up. Traditionally, SEO and conversion rate optimisation have been seen as separate digital marketing channels, yet as Google’s algorithm […]

Filed Under: Search Marketing Tagged With: Conversion Rate Optimisation, SEO, Web Design, Web Development

How to create the perfect App Store Icon to get your App noticed

18/09/2019 by David Bailey-Lauring Leave a Comment

How to create the perfect app store icon

Your icon is the face of your app, and in many instances your business brand. All your hard developmental work and hours boil down to tiny a little square. Creating an awesome icon is pretty well recognised as the best thing you can do for app store optimisation (ASO). Post Summary: What is ASO? How […]

Filed Under: Digital Marketing & Strategy Tagged With: App Store Optimisation, Freelancing, Web Design, Web Development

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