If you have an online business, you have a website. No doubt you’ve heard the terms ‘web copy’ and ‘web content’. But what precisely do they mean? And what’s the difference between the two skills? Post summary: What is web copy? What is web content? How bad web copy and web content can ruin businesses […]
A quick guide to optimising images for SaaS products
The first steps in optimising your SaaS product photography (or any image on your website) is to first begin with creating stellar photos. After that, the majority of the optimisation process is done behind-the-scenes. Optimising your photos can give your website the strategic that advantage many SaaS businesses need to crush their competitors. Think about […]
How product images increase sales conversions
Getting traffic to your website is imperative for any online business. However, for those who have as an e-commerce website or online shop, the ultimate goal is converting traffic into online sales. You should prioritise on conversion with the same intensity as you would try to push more traffic to your website, otherwise, you are […]
Anatomy of a webpage, 8 amazing tips for SEO & conversion
SEO depends on search engines correctly interpreting your content so they can determine where it should rank. Conversion depends on humans being convinced about what content is on the webpage to make them buy or sign up. Traditionally, SEO and conversion rate optimisation have been seen as separate digital marketing channels, yet as Google’s algorithm […]
How to create the perfect App Store Icon to get your App noticed
Your icon is the face of your app, and in many instances your business brand. All your hard developmental work and hours boil down to tiny a little square. Creating an awesome icon is pretty well recognised as the best thing you can do for app store optimisation (ASO). Post Summary: What is ASO? How […]
