X advertising

X advertising services.

Often ignored and an unknown platform to many, ‘X’, formerly known as Twitter, is an affordable way to reach new buyers and followers.

 

Blu Mint – Twitter advertising
 
 

Why X should not be neglected?

Invariably, squeezing the most out of your social presence will mean running the occasional paid social ads campaign. Moreover, as brands continue to step up their social ad spend, X is no exception.

Whilst we continuously hear about the dominance of Facebook ads and the popularity of paid campaigns running on Instagram, brands shouldn’t disregard the power of X advertising.

X ads represent a different ball game compared to Facebook or Instagram. Interestingly, engagement rates for X campaign increased by 151% with the platform associating this rise to the popularity of video ads.

 

What sets X advertising apart?

The beauty of X ads is that they are typically not so assertive as other platforms are, that can seem irritating and annoying. X ads are more scrollable and feel more naturally integrated into X follower feeds, increasing awareness for your brand simultaneously. X themselves state that 41% of users purchase a product after viewing an ad within 30 days.

Like Facebook ads, X’s ad platform enables you to select and choose precisely whom you desire to target and how much you wish to spend, thus wasting fewer ad dollars.

It has become so evidently lately that social media video ads represent the core of X advertising. From in-stream ads to sponsored content, brands have a plethora of freedom in customising their ads as they please. X claims that video ads are twice more memorable to users compared to advertisements on competing social platforms.

With social media marketing now dominated by paid campaigns, X represents a key solution for brands to raise awareness. With an importance on highly visual content, X advertising is ideal for grabbing the attention of new buyers and followers alike.

 
Blu Mint – Twitter advertising

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FAQs

  • PPC stand for Pay-per-click. Meaning you only pay when someone clicks on your ad.

  • We use one or a combination of Google, Bing, Facebook, LinkedIn, Twitter, TikTok and more.

  • Our minimum budgets normally start at $1,000 per month for PPC services.