Digital content has changed the way writers write, merging several writing disciplines together. If you clicked on content in your newsfeeds, what writing style would you expect to find? Would you recognise what type of content it is? You may guess that the digital content has been written to either: engage with you to sell […]
What is sales copy and conversion copywriting?
Sales copy and conversion copy. Both highly used terms and are part of a copywriters arsenal. But what are they? And is there even a difference? Post summary: What is sales copy? What is conversion copy? Why use conversion copywriting over SEO content writing? Hiring sales copywriters What is sales copy? Stellar sales copy focuses […]
Tools for creating the best converting landing pages
Landing pages are a vital cog of every online business. You cannot merely pump out a blog post each week in the hope that this will capture new business for your company. Landing pages, however, are one of the most reliable options when businesses seek to effectively collect email addresses and leads that are vital […]
SEO content writing vs copywriting: Are they different?
The term “SEO content writing” is perhaps a bit of a misnomer. Is it SEO copywriting? Is it just copywriting with keywords added? Is it both? If there is a difference, does it even matter? I’m asked this all the time, after all, is writing just writing? The point is, the difference does matter – as these two […]
Does using Social Media boost SEO?
Social media marketing should be one of the most trusted allies of SEO. According to research by Databox, 66% of digital marketers believe that social media shares have a direct correlation to specific pages’/post overall search ranking. The same study also found that 29% said “it does not.” Why the disparities? The truth is far more complex. […]
