FINANCE CONTENT WRITING

Top finance content writing is imperative for the industry.

 
Blu Mint – Finance content writing
 

Finance content writing is an inbound marketing solution expressly for finance companies that are sometimes limited to what marketing strategies are permitted to use.

When companies produce content, they provide free and advantageous information to their audience, enticing new customers to the website and retaining existing ones through first engagement.

Writing investment and personal finance content generates some meaningful ROI for businesses, as these content writing stats demonstrate:

  • Content writing generates three times more leads than traditional marketing and costs 62% less.

  • SMBs that use content writing get 126% more leads than those that do not.

  • 61% of online purchases directly relate to a customer reading a blog.

  • Finance companies that publish more than 16 blog posts a month get 3.5 times more traffic than those that create less than four posts per month.

It is obvious then that finance content equals business growth.

So, let us get started with your finance content strategy.

Creating a finance content plan

Content exists everywhere; some would say it is too much. However, it is still the primary mechanism for communicating with potential customers, either through writing or more visual media. What is evident is that one size does not fit all when posting content on different platforms.

Social Media content

There is expertise in crafting content for social media. It is well worth a company’s time since there are 2.6 billion users across a global overabundance of social media platforms.

Plus, should someone follow a business on social media, it could be considered a warm lead — they have already registered that they are impressed with what said business has to say. So, your audience is anticipating to engage with your online content.

Website content

Website content should be prioritised in three areas: your target keywords, brand, and solution. Like blog content, the copy on the website must guide and inspire visitors to your product. Yet, within the finance industry, you must explain the financial lexicon cohesively and logically. Think of web content as a navigational map of your service or product.

Act cautiously and avoid turning visitors away through social media feeds and other distracting elements. Once you have enticed a potential new customer, websites must do all they can to keep them onsite, and that’s the key function of website content.

Blog content

Blog content promotes the business by attracting newcomers and bringing qualified, warm leads into the sales funnel. It should be a free resource not directly tied to sales but a well-crafted piece of content that conclusively creates revenue for a finance-related business. As mentioned above, research has proven that companies that blog more get increased traffic and new leads than those that do not.

Analysing your content writing

Lastly, examining your existing content is the most critical step in finance content writing. Without metrics, how do marketing teams know what they can improve?

What you analyse is entirely up to you, but here are some ideas that we propose for our clients to measure:

  • Conversion Rates: the percentage of visitors that engage with a CTA (Call-To-Action).

  • Engagement Rates: the number of visitors interacting with your content through comments, shares and likes.

  • Audience Growth: when new leads generate sales or subscribers from content.

  • Page Views: the number of views that your content page generates.

  • Organic Traffic: the traffic that arrives from search engines.

  • Bounce Rate: the % of visitors leaving your site after visiting only one page.

Get started with finance content writing

Finance content writing is an intensive process that compensates businesses by increasing their audience.

Once you have the content conception process outlined, you will be able to create content that amazes your audience and further boosts your business.

Let us write your finance content for you.

FAQs

  • Finance companies operate within a heavily regulated industry, raising questions about compliance and regulatory considerations when creating content. Compliance with financial regulations, such as those set forth by regulatory bodies like the Financial Conduct Authority (FCA) in the UK or the Securities and Exchange Commission (SEC) in the US, is crucial. Finance companies must ensure that their content adheres to these regulations, especially regarding promoting financial products or services, disclosing risks, and avoiding misleading information.

  • Beyond lead generation, finance companies can measure the ROI of their content writing efforts through various metrics. While lead generation is important, other metrics, such as brand awareness, customer engagement, and customer retention, are equally valuable. By tracking metrics like audience growth, engagement rates (comments, shares, likes), organic traffic, bounce rate, and conversion rates (CTA engagement), finance companies can gain insights into the effectiveness of their content strategy and its impact on overall business objectives.

  • Given the technical nature of financial topics, maintaining engagement and providing value to the audience is essential for finance companies. To achieve this, finance companies can employ strategies such as simplifying complex concepts through clear and concise language, using visual aids to enhance understanding, providing practical tips and insights relevant to the audience's financial goals, and leveraging storytelling techniques to make content more relatable and engaging. Additionally, regularly monitoring audience feedback and adjusting content strategy accordingly can help finance companies stay relevant and engaging with their audience.