Social Media Marketing
Enhance your brand’s social audience.
Social media marketing is a rapidly shifting landscape that enhances your brand in numerous ways.
Social media marketing in its variety
Social media marketing has many platforms you can use, which can be confusing over which ones to use for your business.
With its ability to reach audiences, social media marketing rapidly positions itself at the core of many brands' marketing strategies.
Despite the abundance of social platforms that appear every few months, five or six leading platforms offer businesses unique opportunities: Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok and Google My Business.
Whether in the B2B or B2C sector, your business can use social media marketing and advertising to achieve its goals — from improving brand awareness to increasing seasonal sales. The question is whether you should invest in social media management services.
Social media services, like those from Blu Mint, can help you:
Build (and implement) a social media marketing strategy
Get advice and feedback from seasoned social media marketers
Focus on top-priority metrics for your business, like capturing more leads from LinkedIn
Develop, write, and schedule a social media calendar
Respond to social media comments, messages, and more
Measure social media performance, from marketing initiatives to ad campaigns
Earn more time for in-house projects, responsibilities, or priorities
Where can I market my business on social media?
With our social media services, you can launch a campaign on the following platforms:
Facebook
Twitter
Instagram
LinkedIn
Pinterest
TikTok
We specialise in these six platforms due to their popularity among consumers today. Whilst many other social media platforms are available, like Snapchat, we find Facebook, Twitter, Instagram, Pinterest, and LinkedIn offer our clients the most value.
However, our experienced social media specialists research your industry, audience, and goals to determine the best platforms for your strategy.
A social media strategy for a dentist, for example, may focus on Facebook and Instagram, but a hiring firm's strategy may focus on LinkedIn and Twitter.
No matter your business and market, we tailor our recommendations to you.
Facebook is now becoming more of a content network rather than a social network. It is as common to have a Facebook profile as much as an email address and phone number these days, and users provide their geographic location, age, and gender and list their interests – making this an invaluable source of information to tailor campaigns towards. Facebook can drive traffic to your site and increase brand awareness and consumer trust.
Read our tips on organic Facebook growth →
Using Twitter will subject you to a character limit. However, this should be seen as a strength rather than a weakness, as it enables followers in today's mass-information world to consume succinct marketing messages. Using hashtags correctly, your messages can be discovered by people not even following your account. Furthermore, Twitter is fully searchable; you can find out what people are saying about your brand and contact them (publicly) and boost or defend your brand (if the comment is negative).
Instagram's growth continues to show no sign of slowing down. The picture-based app now has videos, messaging and live TV, placing it at odds with Snapchat and a prime opportunity to reach influencers and B2C consumers with Instagram Ads.
Read how to create an Instagram strategy →
LinkedIn is the business networking platform ideal for sharing your brand's knowledge and expertise with people searching for business opportunities. Although primarily B2B, people trust recommendations and feedback on LinkedIn more than what you write on your website. LinkedIn groups also provide a fantastic opportunity to discuss the problems and solutions people and competitors discuss.
Read our guide on using LinkedIn for Business →
Pinterest is one of the most used social networks globally; your business must be on this platform if you offer visual products and services. Why? Pinterest is keyword searchable; any images or infographics you create will appear in people's search results. "Pinners" can "repin" your picture or board to their accounts. If others search their accounts, your visual content will be prevalent, increasing traffic to your website.
Read how to get started with a Pinterest strategy →
TikTok
TikTok social media promotes a brand, products and or services to consumers on TikTok. Common TikTok marketing strategies include:
The creation of trend-driven organic content.
Using popular hashtags.
Incorporating TikTok influencers into promotional campaigns.
The most significant difference between TikTok and other social media platforms, notably Facebook and Instagram, is that the homepages of the latter two primarily consist of people you already know and channels you already follow. TikTok reverses this, prioritising videos from creators you've never seen before.
Google My Business
Google My Business and its predecessor Google+ has indeed not reached the heights of interaction that Facebook or Twitter has, yet, it should not be ignored.
Read why Google My Business is invaluable for local SEO →
Social media marketing services
Learn in-depth about our social media service deliverables to discover how they help grow your brand awareness, online following, and sales.
Original social media posts
Earn new followers or engage current subscribers with unique and on-brand posts created for your business. Every month, your dedicated social media specialist makes creative posts and videos (depending on your plan) for your social media accounts. No post will go live without your team's approval.
Image creation
Capture users' attention on Instagram, LinkedIn, Pinterest, and more with custom images for your social media posts. In coordination with our graphic designer, your dedicated social media specialist compiles images to maximise the impact of your social media posts.
Cover and profile photo design
Improve brand awareness, plus send positive trust signals with a custom cover photo and profile photo design. If your social media accounts already feature a professional, on-brand cover and profile photo, your dedicated social media specialist will optimise these images for social media.
Social media network setup and optimisation
Launch your social media marketing strategy with optimised social media accounts. If your company's new to social media, your dedicated social media specialist will create and set up a social media account for your business. Your company will have complete ownership of this account.
Social media account audit
Create an innovative social media strategy for your business with a comprehensive social media account audit by your dedicated social media account manager. They will review your past posts, comments, user engagement, and more to develop a competitive and custom strategy for your business.
Brand reputation analysis
Discover the value and reputation of your brand online with a brand reputation analysis by your dedicated social media specialist. They'll browse social media for negative comments or posts about your company and provide recommendations for achieving a trusted reputation.
Boosted posts ad management
Do more with social media with up to six boosted posts. Your social media specialist develops your custom ad campaign following audience research and discussions with your team on your company's goals. For an aggressive ad strategy, try our social media advertising services.
Devise your brand's social media marketing strategy.
Chat with the team at Blu Mint about social media marketing and hear how we can schedule your content, suggest which platforms to use and manage paid social media campaigns?
Request a free quote online, and a digital media strategist will get back to you.
Articles
FAQs
-
Overall, social media has become a cornerstone of digital marketing strategies. Networks like Facebook, Instagram, Twitter, and YouTube offer your business a valuable place to engage and interact with your target audience, which can lead to conversions later.
-
Social media marketing services grow your brand awareness, followers, and user engagement on social media networks like Facebook, Instagram, Twitter, and LinkedIn.
-
Social media management services are a type of social media service that manages your social media presence on networks like Facebook, Instagram, Twitter, and LinkedIn. Social media management can include marketing and advertising your business on social media.
-
Paid social media advertising services promote your business on social media networks like Facebook, Instagram, TikTok, Pinterest, Twitter, and LinkedIn. Social media advertising can focus on driving follows, app downloads, website visits, and more.
-
We’ve collated all the social media image sizes and social media posting times into one handy guide you should bookmark.
An SEO strategy is a roadmap for Search Engine Optimisation activities with definitive steps to dominate rankings from your competitors. But how is it done?