facebook advertising
Facebook advertising services.
Facebook Ads remain one of the most effective ways to drive conversions while also building broader brand awareness.
Custom Facebook Ads strategy
No two businesses are alike, so we start by evaluating your current position, your website, Facebook page, Business Manager setup, ad account, target audience and creative before proposing a strategy built around your actual goals rather than a generic template.
Facebook's current ad objectives
Meta restructured its campaign objectives in 2023, moving from eleven separate options down to six under a framework called ODAX (Outcome-Driven Ad Experiences). Legacy objectives like Conversions, Brand Awareness and Page Likes no longer exist as selectable options; they've been consolidated into the categories below.
| Objective | What It Optimises For |
|---|---|
| Awareness | Broad reach and attention, including what used to be Brand Awareness and Video Views |
| Traffic | Clicks to your website or app |
| Engagement | Comments, shares, and interaction with your content |
| Leads | Contact details, an Instant Form, Messenger conversation, or phone call |
| App Promotion | App installs and in-app actions |
| Sales | Purchases, tracked through the Meta Pixel and Conversions API |
Choosing the right objective matters more than it might seem, it locks in at campaign creation and directly shapes which audience Meta's algorithm targets and how your budget gets spent. Picking Traffic when you actually want Sales is a common, costly mistake, it optimises for people who click, not people who buy.
Facebook audience targeting
Choosing your audience can make or break a campaign. No matter how strong your creative, website or product is, targeting the wrong people means it won't convert.
We use a combination of Meta's built-in audience targeting alongside custom audiences built from your website, past conversions, Facebook page engagement and existing client list.
Facebook Ad accounts
A strong, properly set-up ad account is essential for a sustainable campaign.
We work through a Meta Business Partner relationship to help ensure account quality, scaling headroom, and faster resolution if an ad gets flagged or an account runs into a policy issue.
FAQs
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Meta moved from eleven separate campaign objectives to six in 2023, under a system called ODAX. If you last ran Facebook ads before 2023, objectives like Conversions or Brand Awareness won't appear in the campaign creation screen anymore, they're now covered under Sales and Awareness respectively.
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It comes down to the actual action you want, clicks (Traffic), leads (Leads), or purchases (Sales) are the most common for most businesses. The objective locks in once a campaign launches, so getting it right upfront matters, changing it means duplicating the campaign and restarting Meta's learning phase from scratch.
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Yes, and it's worth running them together rather than as separate strategies. Paid campaigns build reach and drive conversions directly, while organic content builds the trust and consistency that makes a paid ad land better once someone sees it. Organic social media and paid advertising complement each other rather than compete for the same goal.
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Ad budgets typically start around $1,000 monthly. Our management fee is 20% of ad spend, so cost scales directly with the budget you're actually running, get in touch for a quote scoped to your actual goals.
If you want a Facebook strategy built around how the platform actually works today, get in touch to speak with Lele, our paid social lead.
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Why Israeli tech and defencetech companies scaling into the US, EU and Gulf need a marketing partner who already understands the sector, from Blu Mint.