SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
Does using social media boost SEO?
Google says social signals don't affect rankings. So why do social media and SEO work so well together? Six ways, from backlinks to AI search.
Rise of the full-stack digital writer. What does this mean for writing?
SEO, sales, CRO, content marketing, copywriting and now AI search. Why the best writers consider them all, and how AI has changed the job.
How product images increase sales conversions
All online businesses need to increase sales conversions, yet very few realise the importance that products images play in aiding a higher conversion rate.
Pinterest marketing strategy for businesses
Pinterest has 661 million monthly users who come to search, plan and shop. Here's how to build a strategy that gets your business found.
How to create an Instagram strategy for your business
Build an Instagram strategy in six steps, with reach data for Europe, which formats to use, the new hashtag rules and how to measure results.
What are the PPC benefits for your business?
PPC (Pay Per Click) is a powerful internet marketing channel. But how does PPC benefit your business? Here's our top tips on how PPC benefits businesses.
Colour psychology & colour meanings: how they impact your brand
Using colour psychology and their right colour meanings play a pivotal role in how your brand connects and attracts the ideal customers.
Web copy and web content – what's the difference?
If you run an online business, no doubt you've heard about 'web copy' and 'web content'. But what are the differences? And how do you use them?
Losing traffic to AI search? Don’t panic
AI answers are taking clicks from websites, yet the traffic you lose is often the least valuable. Here's why not to panic, and what SaaS and ecommerce teams should track instead.
The science of writing: Flesch reading ease scores
What is the Flesch reading ease score? Why does this matter for online content? Learn about which tools I use to check readability on client work.
How do you get your Instagram colour palette spot on?
People are more attracted to brands if their social media accounts look outstanding and professional. But how do you get your Instagram colour palette spot on?
How to get your Shopify products recommended by ChatGPT
How ChatGPT finds and recommends Shopify products, from Agentic Storefronts and product data to reviews and ChatGPT ads, and how to track it.
How to start an online store and create an e-commerce website
How to start an online store and build an e-commerce website that sells, from choosing Shopify and setting up checkout to e-commerce SEO, with real costs in USD.
How to write SEO articles with AI that rank
I published an article written entirely by AI. It ranked, then sank. Here’s how we write SEO articles with AI now, step by step, and what Google says.
How to increase page speed on image-heavy websites
How to make image-heavy websites load faster and pass Google's Core Web Vitals, from formats and compression to fixes for WordPress, Squarespace, Shopify and enterprise sites.
Top banner design tips for captivating visuals
How to design banners people notice, from sizes, placement and hierarchy to animation, colour, file limits and the formats German, Austrian and Swiss publishers use.
How to get Bluesky followers: 11 tips for follower growth
How to get Bluesky followers: 11 tips for follower growth that your brand can use to engage with its customers.
What is sales copy and conversion copywriting?
Sales copy and conversion copy. Both highly used terms and are part of a copywriters arsenal. But what are they? And is there even a difference?
How does Facebook Advertising work?
How Facebook advertising really works, from objectives, targeting and bidding to Advantage+, the Conversions API, typical costs and the mistakes that waste your budget.
Top-needed SEO optimisation company services
What an SEO company actually does, from on-page, off-page and technical SEO to AI search. Plus how a Blu Mint engagement works, typical pricing and the warning signs of a risky provider.