SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
The kind of company we work best with
Not every client is the right fit. Here's who we work best with, what real marketing budgets actually look like, and why quick-hack advice rarely works.
British English or American English: what should your business actually use?
Should your business write in British or American English? An Estonia-based Brit who writes mostly for US clients breaks down what actually decides it.
Why is nobody in defence tech ready for AI search or SEO?
Defence tech funding hit $14.6bn in 2026, but almost no agency serving it is ready for SEO or AI search. Here's the real gap, and what closes it.
Getting cited by AI Overviews: AEO for content teams
Getting cited in AI Overviews isn't the same game as ranking. Here's what AEO research actually says about first paragraphs, YouTube, and AI-written content.
Content marketing for field service & home services SaaS
Field service SaaS is booming, but most of its content still reads like generic B2B copy. Here's what a genuine content programme in this space needs.
Search marketing experts for brands
Looking for search marketing experts? Learn how SEO, PPC and SEM strategies drive growth for brands and deliver measurable results.
Using a content distribution strategy to increase online engagement
Content distribution success lies in achieving the right mix of channels as part of a wider content distribution strategy. Read our guide.
Multilingual SEO: How to build, structure & scale global websites
Build and scale multilingual SEO websites correctly. Learn URL structures, hreflang, localisation strategy and how to rank across 40+ languages.
10 Best Squarespace SEO Experts to Hire [Updated for 2026]
Discover the top Squarespace SEO experts for 2025. Learn how to get a website that boosts visibility and drives traffic, and choose the best SEO services for your business growth.
The role of SEO content in 2026
Read why SEO content will continue to be of critical importance as we enter 2026 and how you can ensure your writing meets Google’s Helpful Content guidelines.
The AI search playbook: lessons from BrightonSEO San Diego
With 58% of searches ending without a click and AI traffic converting at 8.7%, the search landscape has shifted. Discover what BrightonSEO San Diego revealed about succeeding in AI search.
How Generative Engine Optimisation (GEO) is rewriting SEO tactics
Traditional SEO was built on links; GEO is built on language. A new paradigm is emerging, one driven not by page rank, but by AI models.
How to get Bluesky followers: 11 tips for follower growth
How to get Bluesky followers: 11 tips for follower growth that your brand can use to engage with its customers.
SEO brand visibility in LLMs
Discover how to enhance your brand's visibility in LLMs like ChatGPT, Perplexity, Claude, Copilot, and Gemini by understanding the types of LLMs, their answer generation methods, and how to get mentioned.
12 marketing strategy hacks to get your business noticed
Getting your marketing right can help your business get noticed and stand out from the rest, read our 12 marketing hacks and watch your business grow...
Boost your business’s online presence with these social media business tips
Discover how our social media business tips can improve your online presence for your business.
From boring to brilliant: your guide to writing long-form & helpful content for SEO
Long-form and helpful SEO content educates and informs a target audience is a great way for brands to distinguish themselves from the competition whilst boosting SEO rankings.
SEO writing services: how companies can scale SERPs
Discover how the best SEO writing services enhance your content marketing strategy. Boost traffic, leads, engagement and sales—read how we do this at Blu Mint.
Crafting a strong SEO strategy to dominate rankings
An SEO strategy is a roadmap for Search Engine Optimisation activities with definitive steps to dominate rankings from your competitors. But how is it done?
Top banner design tips for captivating visuals
A search engine optimisation company services will improve your website’s search engine rankings. Partnering with experts can increase traffic, enhance visibility, and boost conversions. This article outlines the benefits of hiring an SEO company and the essential services they provide.