CONTENT WRITING AGENCY
Get long-term growth with content.
Blu Mint creates authentic content for brands. Our content writers superbly demonstrate your brand’s expertise, authority and trustworthiness with stories worth retelling.
-
Nearly all web users use search engines like Google, Bing or Yahoo to find products and services.
Using a web content writing agency as part of your internet marketing strategy makes a whole lot of sense. For any online business, it means that you can help buyers find trust in your products or services by providing clear, concise and informative content writing. This, in turn, translates to your business growth.
However, business owners are sometimes reluctant to trust a content writing agency to improve their marketing. Why?
Well, business owners can be frustrated by the length it takes online content to begin ranking in SERPs plus the style of content writing may not reflect their initial assumptions.
However, if a business owner gets a premier content writing agency that can offer solid references (like we can), it can benefit businesses in a great way.
-
The majority of people will choose the first few websites that rank at the top of the search results page. You want your site to be clicked? You need to appear on the top of the search engine results page (SERP).
For local business Google now shows the top 3 results (known as ‘Local Pack’) with their map locations – this is where you deserve to be. You will need SEO copywriting.
-
It is not possible for your products or even services to sell if people online do not know of them or trust what your brand’s ethos is.
This is precisely what website content writers offer. It ensures that people are not only aware of your business, yet understand what value you will bring.
-
Content writing is not only about demonstrating excellence, authority and trustworthiness, it’s also about entertaining your audience. Does your products and company aspire to be different? Does your brand reflect modern attitudes in society today?
Not only does this increase your traffic but ensures that your website is full of relevant and authoritative content that your customers and markets will love retelling.
Content marketing
Content marketing builds your brand’s identity in a way that’s personable and attractive to millions of internet users.
SEO results using content marketing take time and resources to produce, but it’s extremely cost-effective when compared to other online tactics such as display or paid search advertising.
Our team offers a variety of content marketing services including blogging, blog management, content channel management, SEO copy and podcasts.
Read more about content marketing →
Copywriting & editing
Using powerful copywriting and editing services, you can help your brand and business stand out from the competition.
Powerful copywriting is about the visitor – copy crammed with references to ‘we’, ‘our’ and ‘us’ say one thing to the visitor, that this business is all about them and not me. Using words including ‘you’ or ‘your’ is directing the conversation from the perspective of the customer.
Using power keywords will give your business an edge and describe how good your product or service is. Using ‘best’ or ‘top’ is not going to tell the reader anything.
Read more about copywriting & editing →
Brand journalism
Use brand journalism in your SEO strategy to build your brand’s identity in a way that stands out from your competitors and demonstrates what your brand’s ethos is.
Companies need to do more – for these brands; there is no direct return on investment, instead, they are seeking to tell a story of their company and to generate more brand awareness. Doing so places (and maintains) their company in the minds of their target audience.
Read more about brand journalism →
Corporate blogging
Corporate blogging not only helps your company’s brand to rank higher online, it nudges your leads down the sales process.
With SEO it is the method of generating content that discusses industry updates, best practices, expert tips and at times company news from a brand’s perspective, although company news tends to fall under the category of brand journalism.
Read more about corporate blogging →
Articles
FAQs
-
Yes, a content marketing strategy can be an integral part of any SEO campaign. This includes researching, writing and creating content, normally in article form, then conducting outreach to make sure as many people can read and publications can “backlink” to that piece of content. The result is higher rankings, more traffic and increased leads.
-
Content marketing can help all businesses, large and small. The point of creating content and marketing it is to increase your business presence and brand online while driving potentially relevant traffic to your website.
-
It is crucial to track and improve on your online marketing no matter the channel. As content marketing has multiple goals you should focus on which are most important to you. If your goal is increased traffic you can track website visits, if it is leads you can track long-term lead generation. There are many options on how to accomplish this, but the important thing is that your team is aligned.
What is the flesch reading ease score? And why does this matter for writing online content? Learn about how it can improve your writing.