Struggling to attract more clients to your business? Email marketing is not dead. In fact, it’s thriving! When done correctly, email marketing can be a powerful tool to attract more clients to purchase your services. Think of it as having a special invitation into somebody else’s inbox. You should consider it a flattering compliment that […]
LinkedIn For Business: 6 Ways To Do It Right
There are plenty of articles on how to use LinkedIn for business yet to many this social media platform still appears confusing on how to utilise effectively. But why is using LinkedIn for business such a conundrum, when 93% of B2B marketers rate it as the top social media and lead generation source? Obviously this […]
What is Google’s E-A-T and why it matters
Google always prefers websites that place a strong emphasis on quality content and have a good E-A-T strategy. But what is E-A-T and why does it matter? Post summary: What is E-A-T? It’s impact on YMYL webpages Online security matters Personal branding in regard to E-A-T Google’s June Broad Core Algorithm update On the 1st […]
How does Facebook Advertising work?
Gone are the days where businesses could reach most of their followers and new potential customers through Facebook organic reach. With 1.56 billion daily active users, anyone with a product or services to sell cannot miss out on the advertising opportunities offered by this gigantic social platform. So, let’s enter the world of Facebook Ads. Post Summary […]
How do you get your Instagram colour palette spot on?
Post summary: Choosing your brand colours Which colour palette? Tips for creating an Instagram colour palette When marketing yourself on Instagram, your aim is likely to get your targeted audience to click ‘follow,’ you must catch their attention. Even if your photos look fantastic in feeds, how do they appear when your audience views your […]
