SOCIAL MEDIA MANAGEMENT
A must for every business. Everyone else is doing it, so why not you?
Social media management is the method of generating, scheduling, analysing and engaging with content posted on social media platforms like Facebook, Instagram, Twitter, Pinterest and LinkedIn. All brands should employ social media as a way to maintain or improve their online reputation or to reach newer customers.
What is social media management?
Social media management is also known as organic posting on social media, for example on Facebook. For social media ads, please read our paid social ads page.
Social media managers are adept at supervising social media activity, from responding to customer comments to developing a strategy on how to achieve long-term marketing aims by distributing original content.
However, there are social media management tools that do the job yourself; you do not need to use an agency per se.
Whether you decide to do this yourself, with an in-house team or using an agency like ourselves, you should be doing it regardless. Read about social media tools here.
Social media now plays an integral cog in our business landscape. With 3.2 billion people now using social media globally, it can be assumed that it is here to stay. Using an agency or your own in-house tools can aid you in running a social media campaign and simultaneously reaching this vast audience.
What does social media management include?
Manage multiple accounts across various platforms
Analyse social engagement
Schedule posts in advance
Monitor comments and respond adequately
Receive comprehensive reports of the analytics
Collaborate with team members on which content to post
As with any additional tool or service your company takes advantage of, the ultimate goal of social media management is to reduce time and improve engagement. So how does social media management benefit a business?
Social media tools and services are utilised to make marketing more manageable and to provide the appearance that a company’s online presence is active and happening. Social media software and services come with valuable benefits that will maintain your holistic marketing efforts and place your company professionally in front of a target demographic.
Why invest in social media management?
Reducing time spent scheduling – by scheduling posts, you avoid having to post at the peak posting times of the day.
Increase authority – posting on all platforms multiple times a day demonstrates an organisation's authority
Understand your audience – obtaining in-depth analytics that reveals who is following you, where they’re coming from, and what they wish from your business.
Improve customer support – customers want answers immediately, so they post, tweet and share on social media to obtain a response.
Take control of your brand’s reputation – by monitoring comments and feedback more closely, organisations can respond quickly and deflate the negativity of your brand.
Foster innovation- by fostering creative collaboration across all platforms for each social media campaign.
Blu Mint is your social media management partner.
With social media, you have a platform to connect with new, past, and future clients. In addition, your online presence on social media networks can help your business improve its customer experience and its bottom line.
Improve your online reputation or reach new customers with professional social media management.
Chat with the team at Blu Mint about social media management and how we can help you.
Request a free quote online, and a digital media strategist will get back to you.
Articles
FAQs
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Overall, social media has become a cornerstone of digital marketing strategies. Networks like Facebook, Instagram, Twitter, and YouTube offer your business a valuable place to engage and interact with your target audience, which can lead to conversions later.
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Social media marketing services grow your brand awareness, followers, and user engagement on social media networks like Facebook, Instagram, Twitter, and LinkedIn.
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Social media management services are a type of social media service that manages your social media presence on networks like Facebook, Instagram, Twitter, and LinkedIn. Social media management can include marketing and advertising your business on social media.
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Paid social media advertising services promote your business on social media networks like Facebook, Instagram, TikTok, Pinterest, Twitter, and LinkedIn. Social media advertising can focus on driving follows, app downloads, website visits, and more.
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We’ve collated all the social media image sizes and social media posting times into one handy guide you should bookmark.
Find out where, why, and how to reach new audiences with dark social media marketing.