TikTok advertising
TikTok advertising, reach a broader audience than you might expect
TikTok has grown to nearly 1.9 billion monthly active users worldwide, and the audience has broadened significantly along with it. TikTok's US ownership situation was also fully resolved via a January 2026 divestment deal, removing the regulatory uncertainty that made some businesses hesitant to invest in the platform over the past couple of years.
Beyond Gen Z
TikTok is still culturally driven by Gen Z, but the numbers tell a different story about who's actually on the platform. The 25-34 age bracket is now the platform's largest single demographic, and Millennials outnumber Gen Z by total volume. That opens up categories that would have made little sense on TikTok a few years ago, including finance, home improvement, professional services and B2B.
| Age Group | Share of TikTok's User Base |
|---|---|
| 25-34 | Largest single segment |
| 18-24 | Second largest, still culturally dominant |
| 35-44 | Fastest-growing segment |
| 45+ | Smaller, but growing meaningfully |
What do Blu Mint’s TikTok advertising services include?
We help develop a TikTok strategy aligned with your actual business goals, build out paid campaigns across in-feed ads, brand takeovers and hashtag challenges, and manage campaigns on an ongoing basis to keep performance on track.
TikTok consultancy
Not sure where to start? No problem. Our team of experts will work with you to develop a TikTok marketing strategy that aligns with your business goals. Don't have the time or resources to create videos?
We can help. Our team of professionals will work closely with you to produce high-quality videos that can jumpstart your TikTok presence.
TikTok experts
Paid advertising is a great way to reach a broader audience and promote your brand on TikTok. There's no point in having a great video if no one sees it.
Our team of experts will work with you to develop a paid advertising strategy that incorporates brand takeovers, hashtags, and in-feed ads. We will also manage your campaigns and optimise them for maximum impact.
User-generated content
In addition to our video creation services, we also offer user-generated content (UGC) creation services. UGC is a powerful marketing tool that can help businesses connect with their target audiences more deeply.
Research shows that consumers trust UGC more than they trust traditional advertising.
Influencer marketing
As part of our TikTok advertising services, we also offer influencer marketing services. Influencer marketing is a powerful way to reach and build relationships with your target audience.
We will work closely with you to identify the right influencers for your brand and help you create content that resonates with your target audience. With our help, you can build relationships that last.
Develop your strategy
Once we understand your business and target audience, we will start developing a custom TikTok marketing strategy for you.
This strategy will be based on your business goals and the needs of your target audience.
Implement your ads
After the strategy is developed, it's time to implement it. Our team will produce high-quality videos and launch paid advertising campaigns that align with your plan. We will also manage your campaigns continuously to ensure they perform at their best.
What are the benefits of TikTok advertising?
TikTok advertising offers many advantages. Some of the most notable benefits include:
| Benefit | Why It Matters |
|---|---|
| Brand awareness | TikTok is one of the fastest-growing social platforms in the world, giving your brand real visibility and reach at scale |
| Increased engagement | TikTok users interact with content more frequently than on most other platforms, which translates directly into more sales and conversions |
| Cost-effective | Generally cheaper than Facebook or Instagram advertising, reaching a large audience without a large budget |
| Increased ROI | That cost efficiency compounds, delivering a stronger return than many other paid channels for the same spend |
FAQs
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TikTok advertising typically runs $5 to $15 per thousand views (CPM), varying by region, competitiveness and format. US campaigns tend to sit at the higher end of that range.
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Not anymore, at least not by user volume. The 25-34 age bracket is now TikTok's largest demographic, and Millennials outnumber Gen Z overall, even though Gen Z still shapes a lot of the platform's culture and trends.
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Ads must comply with TikTok's Community Guidelines and Ad Standards, and certain categories, illegal products or services among them, are prohibited outright.
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TikTok offers objectives including brand awareness, reach, video views and website clicks, among others, chosen based on what you're actually trying to achieve with a given campaign.
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Ad budgets typically start around $1,000 monthly. Our management fee is 20% of ad spend, so cost scales directly with the budget you're actually running, get in touch for a quote scoped to your actual goals.
If you want a TikTok strategy built for who's actually on the platform now, not who was there five years ago, get in touch to speak with Lele, our paid social lead.
Contact us online to chat with Dillon, our experienced TikTok strategist.
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