Remarketing is way to convert previous visitors to your site.
Remarketing is a fantastic and successful way to show your ads to people who have visited your site but for some reason, didn't convert, whether that is making a purchase, complete an online form or contact you. These are your most valuable prospects as they've already shown an interest in your business. When someone visits your landing page, either from an ad or blog article - a tracking cookie is placed on their browser to make sure they can be identified as a visitor to your website. Then, as they surf other sites that enable advertisers to show their ads on, your display ad is carefully and repeatedly shown. The aim being that your brand remains top-of-mind with interested site visitors and attempts to bring them back into the buying funnel and hopefully make a purchase.
Remarketing is a technique that can be incorporated as part of a display advertising solution. You can target those who have recently visited your site, or even target just visitors of a certain demographic who have visited your website - for example based on age, gender or location. Remarketing can also be set up so that it only targets new users and not thsoe who have declined to purchase already.
Furthermore you can determine the number of times your ad is shown to your past visitors (for example no more than three times). As with most online advertising you can set which times and days you wish to show your ad, invaluable if you have a limited budget or your business is closed on certain days of the week. Read how Display Ads are used in remarketing here.
Why not chat to the team at Blu Mint Digital about remarketing and hear how we can create and manage your campaigns.