WordPress Development
Gain a business advantage with a cutting-edge WordPress website
WordPress remains the most-used CMS on the internet, powering more than 40% of all websites and roughly 60% of the CMS market.
It's flexible, cost-effective, and genuinely customisable to almost any requirement, which is exactly why James leads WordPress development at Blu Mint for projects that need more than Squarespace or Shopify can flex to.
Why WordPress
WordPress's real strength is its depth of customisation, with options that are far more limited on a hosted platform like Squarespace or Shopify. James works with you directly to implement these, and where WordPress's interface allows it, you'll often be able to make smaller changes yourself afterwards.
Themes. Your theme sets the overall layout, home page structure and post sliders. WordPress, premium and mobile-ready themes are all available depending on what fits your brand.
Widgets and menus. Custom widgets and menus can be implemented in a few clicks, far faster than the equivalent change on a hand-coded HTML site.
Custom headers. A header built around your products, services or brand specifically, not a generic template header.
Page backgrounds. Fully customisable to match your visual identity.
Custom URLs. Supported once you register your own domain.
Colours and fonts. Custom fonts and colours uploaded to keep the site properly on-brand throughout.
Responsive by default
Mobile traffic has made up the majority of web browsing for years now, and Google indexes from a mobile-first perspective, meaning it evaluates your site's mobile version first when ranking it. A WordPress build that isn't genuinely responsive- not just resized, but actually usable on a small screen- risks losing both visitors and search visibility.
Whats included
| Area | What it covers |
|---|---|
| Custom theme | A build designed around your brand, not a generic theme stretched to fit |
| SEO | Built into the site's structure from day one |
| Responsive design | Genuinely usable on mobile, not just resized |
| Security | HTTPS and a properly hardened setup |
| Plugins | Installed and configured for exactly what your business needs |
| Optional add-ons | E-commerce functionality, professional copywriting, database integration |
WordPress and SEO
SEO is one of the most important things to get right in a WordPress build from the start. Our approach includes:
Keyword research. Understanding what your target audience actually searches for, so content and structure can be built around those terms rather than guesswork.
Content creation and implementation. Content built from that keyword research and implemented directly into your freshly designed site, since this is what actually draws users in and earns rankings.
Internal linking. Structuring how pages link to each other so Google can find and index your site efficiently, a core part of any real SEO strategy.
WordPress's flexibility also makes it a strong platform for structuring content clearly enough for AI systems to parse and cite, not just for traditional search.
FAQs
-
WordPress offers the deepest customisation of the three, specific plugins, complex integrations, and functionality that a hosted platform can't always support. Squarespace and Shopify suit most brand, service and e-commerce sites well, WordPress is the right call when a project genuinely needs more than that.
-
WordPress pricing varies more than our other platforms, plugin requirements, backend complexity and custom frontend design all affect scope significantly. Get in touch for a quote scoped to your actual project rather than a generic range that wouldn't reflect it accurately.
That being said, WordPress also dominates over 76% of the CMS market, meaning it has been used more than other CMS platforms like Magento or Drupal.
If you are considering using WordPress for web design, your best bet is to hire an agency that provides WordPress web design services. These agencies will be able to provide you with custom web design services to help you create the website of your dreams.
-
A 50% deposit upfront, with the remainder due before the site goes live.
-
This varies more than our other platforms too, given the range of possible complexity. Get in touch and we'll give you a realistic timeline once we understand the actual scope.
-
Yes, ongoing maintenance and support plans are available. Get in touch and we'll walk you through what's included.
If you want a WordPress build with genuine custom functionality, get in touch to speak with James, our WordPress development lead.
-
When building new websites, we require a 50% deposit upfront and the remainder before your site goes live.
-
Between 2 weeks to 2 months depending on the project.
-
Yes! Message us, and we can provide you with details.
The average website converts at 2.35%, top performers hit over 11%. Here's why that gap is a design problem, not a bolt-on service you buy separately.