WordPress Development

Gain a business advantage with a cutting-edge WordPress website

WordPress remains the most-used CMS on the internet, powering more than 40% of all websites and roughly 60% of the CMS market.

It's flexible, cost-effective, and genuinely customisable to almost any requirement, which is exactly why James leads WordPress development at Blu Mint for projects that need more than Squarespace or Shopify can flex to.

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Why WordPress

WordPress's real strength is its depth of customisation, with options that are far more limited on a hosted platform like Squarespace or Shopify. James works with you directly to implement these, and where WordPress's interface allows it, you'll often be able to make smaller changes yourself afterwards.

  • Themes. Your theme sets the overall layout, home page structure and post sliders. WordPress, premium and mobile-ready themes are all available depending on what fits your brand.

  • Widgets and menus. Custom widgets and menus can be implemented in a few clicks, far faster than the equivalent change on a hand-coded HTML site.

  • Custom headers. A header built around your products, services or brand specifically, not a generic template header.

  • Page backgrounds. Fully customisable to match your visual identity.

  • Custom URLs. Supported once you register your own domain.

  • Colours and fonts. Custom fonts and colours uploaded to keep the site properly on-brand throughout.

 

Responsive by default

Mobile traffic has made up the majority of web browsing for years now, and Google indexes from a mobile-first perspective, meaning it evaluates your site's mobile version first when ranking it. A WordPress build that isn't genuinely responsive- not just resized, but actually usable on a small screen- risks losing both visitors and search visibility.

Whats included

Area What it covers
Custom theme A build designed around your brand, not a generic theme stretched to fit
SEO Built into the site's structure from day one
Responsive design Genuinely usable on mobile, not just resized
Security HTTPS and a properly hardened setup
Plugins Installed and configured for exactly what your business needs
Optional add-ons E-commerce functionality, professional copywriting, database integration
 
Blu Mint - WordPress design and development

 
 

WordPress and SEO

SEO is one of the most important things to get right in a WordPress build from the start. Our approach includes:

  • Keyword research. Understanding what your target audience actually searches for, so content and structure can be built around those terms rather than guesswork.

  • Content creation and implementation. Content built from that keyword research and implemented directly into your freshly designed site, since this is what actually draws users in and earns rankings.

  • Internal linking. Structuring how pages link to each other so Google can find and index your site efficiently, a core part of any real SEO strategy.

WordPress's flexibility also makes it a strong platform for structuring content clearly enough for AI systems to parse and cite, not just for traditional search.

FAQs

Request a free quote online, and James, our WordPress strategist, will get back to you.

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