WEB DESIGN AGENCY
A website built to rank from the day it launches.
Blu Mint builds websites on Shopify, Squarespace and WordPress with technical SEO built in from the first line of the build, not audited and patched afterwards. A beautiful site that search engines can't crawl properly isn't actually finished.
Website design and development
Your website is where visibility actually converts into revenue. A site that ranks well but loads slowly, or looks sharp but confuses a mobile visitor, wastes the value of months of SEO and content work.
With Blu Mint, you get a site that's:
Fully responsive and genuinely fast on mobile, not just resized, and built with Google's mobile-first indexing in mind, since Google crawls and ranks from the mobile version of a site first
Built with technical SEO in from the start, clean markup, proper heading structure, schema where it matters
Optimised for conversion, not just aesthetics
Secure by default (HTTPS)
Written by our in-house copywriting team, experienced across both technical and non-technical industries
Designed by people who also do the SEO, so the two never work against each other
No two businesses need the same site, and a template stretched to fit rarely performs as well as something actually built for the goal in front of it.
Kairi leads design and development on Squarespace and Shopify, covering everything from a lean brand site to a full e-commerce build. For projects needing deeper custom functionality or third-party integrations, James leads WordPress development.
Every build plans for how the site will actually be found from the start, with URL structure, internal linking and page speed considered upfront, not fixed in a second pass.
What's included
| Area | What it covers |
|---|---|
| Area | What it covers |
| Design | A site built around your brand, not a stretched template |
| Development | The right platform for your actual needs, Squarespace, Shopify or WordPress |
| SEO foundations | Clean markup, proper heading structure, schema where it matters, built in from day one |
| Conversion | Every build engineered around what a visitor actually needs to do next |
| UI/UX | Branding, usability and functionality designed as one, led by Paula |
| Analytics | Google Analytics 4 setup and audits, led by Sander and Lele |
Keep people on your site with great UI/UX design
Good UX design covers branding, overall design, functionality and usability together, not as separate checkboxes.
Paula leads UI/UX across every build, focused on the metrics that actually matter: bounce rate, time on page, and conversion.
A site people enjoy using is a site they return to, and increasingly, a site structured clearly enough for an AI system to understand and cite too.
Read more about UX/UI design →
Built for conversion from day one
Visitors don't read on the internet; they scan. Headlines, images and bullet points get noticed; everything else gets skipped, and you typically have a matter of seconds to convince someone to stay. Every site we build accounts for that from the first wireframe, not as a post-launch fix.
It's also a useful reminder that traffic alone isn't the goal. 100,000 visitors a month generating $5,000 in sales is a worse outcome than 1,000 visitors generating $10,000, and it's conversion rate, not raw traffic, that actually moves that number. We don't sell conversion optimisation as a separate package, but every build is shaped around four things:
Usability. A confusing or non-mobile-friendly site is the single biggest reason visitors leave before converting.
Traffic quality. The right visitors matter more than the most visitors; content and campaigns are built to attract people actually likely to convert.
Website copy. Copy written for the reader, not the business, addressing real questions and concerns rather than reciting features.
Brand consistency. A site that looks and feels consistent page to page builds the trust needed to convert; inconsistency reads as untrustworthy and pushes visitors away.
Access the data to make better decisions about your website
Analytics only matters if someone reads it and acts on it.
Sander and Lele lead our Google Analytics 4 work, and the real value most businesses need is a proper audit and setup, accurate tracking, correct goal configuration, and reporting that tells you something useful, not just a dashboard nobody checks.
Read more about Google Analytics services & audits →
Which platform is actually right for you?
| Platform | Who Leads It | Best For | SEO Consideration |
|---|---|---|---|
| Shopify | Kairi | E-commerce stores that need built-in payments, inventory and point-of-sale in one platform | Strong out of the box, product and collection page structure still needs deliberate SEO work |
| Squarespace | Kairi | Brand and service sites that need to look genuinely polished without ongoing technical maintenance | Clean by default, but multilingual and advanced schema setups need real technical planning |
| WordPress | James | Sites needing deep customisation, specific plugins, or complex third-party integrations | The most flexible for advanced SEO, but only as clean as the plugins and theme it's built on |
Shopify
Our choice for a powerful e-commerce platform.
A proven platform for finding customers, driving sales and managing day-to-day operations, backed by tools trusted by millions of brands.
Read more →
Squarespace
Our choice for an elegant service or brand website.
Industry-leading templates, fonts and colour palettes, with the flexibility to add an online store, booking system or third-party extensions as your needs grow.
Read more →
WordPress
Our choice for a more sophisticated site with external integrations.
A content management system built for customisation, plugin architecture and template flexibility, suited to a business that needs a build beyond what Squarespace or Shopify can flex to.
Read more →
FAQs
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Shopify, Squarespace and WordPress cover almost every genuine business need, led by Kairi (Shopify and Squarespace) and James (WordPress). We can work with other platforms through our partners if your situation calls for it.
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Costs generally range from $4,000 to $50,000, depending on platform, number of pages, functionality and how much custom design work is involved. Get in touch for a real number scoped to your actual project.
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A 50% deposit upfront, with the remainder due before the site goes live.
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Typically two weeks to two months, depending on platform and scope. Squarespace and Shopify builds generally move faster than a custom WordPress project with deeper integrations.
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We don't sell CRO as a standalone package, it's built into every design decision from the start, and it's something we keep refining after launch based on real data rather than guesswork.
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Historically, businesses working with us on conversion-focused work alone have paid $1,500 to $10,000 monthly, depending on scope. Since we now build conversion thinking into every design and development project by default, get in touch to talk through whether a standalone engagement or a full build is the better fit for you.
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Yes, we offer ongoing maintenance and support plans. Get in touch and we'll walk you through what's included.
If you want a site built to rank, convert, and hold up to AI search from day one, get in touch to speak with Kairi, our web design lead.
Contact us to chat with Kairi or James about your website goals
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