SEO Copywriting ensures that the words on your website or written articles rank higher in SERPs.
Blu Mint Specialise In:
Keyword focussed content
Optimising H1/H2/H3 tags
As humans we are a narrative species. We understand the world in terms of stories.
Good copy will appeal to the emotional side of the reader, it will feed their desires and calm their fears. It will offer them solutions, it will focus on the benefits of a product or service rather than the features.
The best copy knows the person it is written for like a loved one, because like a loved one, the reader can be unforgiving. Using the wrong approach with your text can be damaging:
“That’s what careless words do. They make people love you a little less.” Arundhati Roy
SEO copywriting is different.
On-site SEO is vital for any new or growing business to survive across the web right now, and one of the best ways to strengthen your website in this area is with SEO optimised copy.
Text on your site that is optimised for the search engines will perform 50x better than ill thought out copy. Keywords and carefully written phrases are still relevant at this present time, as is intelligently written copy that is grammatically correct and easy to read.
SEO copywriting is not only about keywords, it is about writing well thought out and concise sub-sections that compliment the landing page or blog article that businesses are trying to rank for.
That is why SEO copywriting is vital for a business to survive online by ranking higher in SERPs.
Organic traffic is often called unpaid traffic, but this doesn’t necessarily mean that it’s free. You’ll need to put effort into the text that appears on your site, each and every word must be considered and present for a reason.
Once traffic starts to flow freely, you can begin to focus on maintaining the momentum with premium-quality content that engages, adds value and entertains.
Building on the traffic accrued, your brand can craft a strong affiliation with your target demographic, for example.