Increase your ROAS (return on ad spend) with e-commerce PPC ads.

What do Blu Mint’s e-commerce PPC management services include?

When it comes to e-commerce PPC management, you want a turnkey solution. You don’t want to bounce between agencies, struggle to coordinate their strategies, and remember their responsibilities. Instead, you want a trusted contact and provider for your e-commerce PPC campaigns. With Blu Mint, you get everything you’ve wanted in a PPC agency.

Google Shopping

Get a prime spot in search results with Google Shopping ads.

With these ads, your company can promote your products to users ready to buy them.

We will develop, create, launch, and manage your Google Shopping ads. From Product Shopping to Showcase Shopping ads, your dedicated account manager will help you leverage each one to drive orders.

Google Ads

Maximise your real estate in search results with Google Ads.

Advertise your brand and products to achieve goals related to improving brand awareness and sales and remedying shopping cart abandonment with diverse pay-per-click ads for your e-commerce company.

Bing Ads

Go beyond Google with Bing Ads, now known as Microsoft Advertising, with our e-commerce PPC services.

Capitalise on competitors that ignore Bing Ads with a dedicated campaign for this platform. Earn sales, build brand awareness, and bring back customers that abandoned their shopping carts with a competitive and targeted campaign for this ad network.

Remarketing

Adopt a proactive approach to the 96% of people leaving your site without making a purchase.

Use remarketing to advertise your business to users that visited your website and browsed your products. With these ads, your company can get shoppers to come back and purchase your products.

Social media ads

Paid social media advertising has many platforms that you can use, and it can be confusing over which ones to use for your business. With its ability to reach audiences, social media marketing rapidly positions itself at the core of many brands' marketing strategies. 

Blu Mint has an Authorised Sales Partner meaning priority access to platforms like Meta (Facebook, Instagram), Twitter and TikTok should your company buy a lot of digital media ads through these platforms.

Why use Blu Mint’s e-commerce PPC services?

Pay-per-click advertising is a proven strategy if you’re looking to grow your sales and your e-commerce company. Our PPC agency helps you take full advantage of this strategy, saving you the time and stress of managing it yourself.

1. Get more qualified traffic with e-commerce PPC

One of the top benefits of PPC for e-commerce is that you don’t have to wait for results.

PPC can start driving relevant, targeted traffic to your website the minute your ads go live.

That’s because PPC targets people searching for your products online. In comparison, traditional advertising strategies target everyone and anyone, which means you’re paying for people outside your target audience to see your ads.

With the targeting options with e-commerce PPC ads, you can attract more qualified leads or people interested in purchasing your products. It’s a smart strategy for any e-commerce company, whether you’re big or small.

We create custom strategies for your company based on your goals, industry, audience, and products. This kind of plan consistently outperforms the cookie-cutter approaches other PPC campaign management services will take.

2. Invest in a cost-effective advertising option with e-commerce PPC

Did you know that pay-per-click advertising boasts an average ROI of $2 for every $1 spent?

If you’re focusing your ad spend on Google Ads, that amount increases to $8 for every $1 invested. That’s a tremendous return on investment. It’s one of the many reasons why PPC (for any industry) is a must-use strategy.

With e-commerce PPC, you also have enormous control over how you spend your money.

For instance, when launching a pay-per-click campaign, you can specify your monthly ad spend, your budget for specific ad groups, and your bids for different keywords. It’s an immense amount of freedom and contributes to the cost-effectiveness of PPC.

The fact that our e-commerce PPC management services include strategic bid management helps amplify this benefit. We help your company optimise your monthly ad spend by ensuring your campaigns maintain cost-effective monthly bids.

3. Create super-targeted ads with e-commerce PPC

E-commerce PPC also features a significant number of targeting options. This trait makes it one of the best online advertising strategies available. With the various targeting options available, we can make hyper-targeted, revenue-driving campaigns for you.

A few examples of the custom targeting options available in Google Ads include:

• Location

• Demographics

• Device

• Interests

• Behaviour

• Topics

You can also take advantage of remarketing when it comes to ad targeting. This targeting option focuses your ads on users that make up a specific audience that visited your site, like shoppers that abandoned their shopping carts.

With our e-commerce PPC management plans, you can take full advantage of these targeting options without worrying about creating an overly targeted campaign. Your account manager will first research your shoppers to develop a broad audience and then narrow it over time using your campaign data.

This approach provides you with a data-backed strategy versus one based on guesses.

4. Generate more brand awareness with e-commerce PPC

PPC is also a great way to boost awareness of your e-commerce store.

Whilst brand awareness isn’t a core focus for most e-commerce companies, it’s a worthwhile goal. When you dedicate some of your ad strategies to brand awareness, you can capture future market share by focusing on users in earlier stages of the digital marketing buying funnel.

With brand awareness campaigns, you often target keywords and phrases related to your business and competitors. For example, you may target a competing brand name to inform users of your company as an alternative option.

Even though people may click on your ad and skip buying from you, they have a better chance of remembering your company and brand. Their memory can be handy when shopping for family or suggesting a product to a friend.

As your e-commerce PPC management partner, our agency will help you maximise brand awareness.

Our service plans include ad campaign copywriting and ad copy testing, which means we can refine the content of your brand awareness ads to improve their impact and memorability. Even better, we feature an in-house copywriting team to help us do it.

5. Use a measurable ad strategy with e-commerce PPC

With e-commerce PPC, it’s also straightforward to track and measure the success of your campaigns.

Via Google Ads’ conversion tracking, you can gauge the effectiveness of your PPC campaigns and determine how many ad clicks lead to website purchases, phone calls, blog signups, and more. You can also link Google Analytics to your Google Ads account for even more insight.
This information can help you build a more decisive campaign for your e-commerce business. You can even use PPC data to inform other online marketing strategies, such as search engine optimisation (SEO) or conversion rate optimisation (CRO).