LinkedIn advertising
LinkedIn advertising services.
LinkedIn is the single most valuable B2B advertising platform available, and consistently delivers the strongest ROAS of any channel for B2B specifically, reflecting the value of reaching a buyer by role, seniority and company rather than broad demographic targeting alone.
Why use LinkedIn Ads?
LinkedIn has crossed over 1 billion members worldwide, all there to find career opportunities, network within their industry, or research companies and products relevant to their work.
That makes it a genuine hub for B2B brand authority, talent acquisition, and early-stage sales conversations, not just another social feed.
LinkedIn Ads vs Facebook or X
Advertising on LinkedIn works differently from Facebook or X, and the biggest difference is cost. LinkedIn's CPC runs considerably higher than either, reflecting the value of B2B deal sizes and the precision of who you're actually reaching.
Getting started with LinkedIn marketing
Before advertising, a proper company page matters, it builds credibility, earns followers, and gives your content somewhere real to be shared from. This applies whether you're a solo operator or a large enterprise. We offer a service to fully set up and optimise your company page before any campaign launches.
| Targeting Option | What It Lets You Do |
|---|---|
| Company | Reach employees of specific target companies directly |
| Job function and title | Target by actual role, not just industry |
| Seniority | Reach decision-makers specifically, not just anyone at a company |
| Skills | Target based on listed professional skills and expertise |
| School | Reach alumni networks for recruitment or community-building campaigns |
| Demographics | Layer in age, gender and location where relevant |
LinkedIn's self-serve platform technically allows a minimum budget as low as $10 a day, but that number is close to meaningless in practice.
CPCs on LinkedIn run considerably higher than any other major platform, and a genuinely competitive B2B campaign needs a budget in the thousands, not the tens, to actually gather enough data and reach to make real inroads.
Testing at the platform's floor will mostly just tell you LinkedIn is expensive, not whether the channel actually works for your business.
Benefits of LinkedIn marketing
| Benefit | Why It Matters |
|---|---|
| Highly niche targeting | Segment by company, job function, title, skills, seniority, school, gender and age, precision most platforms can't match |
| Promote company, content or products | One platform covers brand awareness, thought leadership and direct product promotion together |
| Powerful analytics and conversion tracking | See exactly what's working and reallocate budget accordingly, not just impressions and clicks |
| Native lead generation forms | Capture leads directly within LinkedIn, pre-filled with a user's profile data, without sending them to an external landing page |
| A genuinely B2B-native audience | Users are there in a professional mindset, which builds a level of trust and receptiveness harder to earn on a purely social platform |
| Multiple ad formats | Sponsored Content, Message and InMail, and Text Ads each suit a different stage of the buying journey |
FAQs
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For B2B specifically, usually yes. LinkedIn delivers the strongest ROAS of any platform for B2B campaigns, reflecting the value of reaching a buyer by role, seniority and company, precision that's harder to replicate on broader social platforms.
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Yes, it's the right starting point regardless of company size. It builds credibility and gives your ads somewhere legitimate to link back to. We can set this up and optimise it before your campaign launches.
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LinkedIn targets by professional criteria, company, job title, seniority and skills, rather than the broader demographic and interest targeting used on Facebook or Instagram. It's more precise for B2B, at a higher cost per click.
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LinkedIn's platform minimum is technically $10 a day, but that's not a realistic starting point. LinkedIn is genuinely expensive compared to other platforms, and a competitive B2B campaign typically needs a budget in the thousands monthly to gather enough data and make real inroads. Our management fee is 20% of ad spend, get in touch for a quote scoped to your actual goals.
If you want B2B advertising that actually reaches the right person at the right company, get in touch to speak with Lele, our paid social lead.
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