INSTAGRAM advertising
Instagram advertising services.
Instagram advertising helps to reach niche audiences.
Why use Instagram Ads?
Instagram advertising is one of the strongest channels for visually driven products and niche audiences, and it runs through the same Meta Ads Manager as Facebook, but with its own placements, demographics and cost patterns worth understanding before you spend.
| Placement | What It's Built For |
|---|---|
| Feed | Standard image or video ads shown between organic posts |
| Stories | Full-screen, vertical ads shown between users' Stories |
| Reels | Short-form video ads, currently one of the fastest-growing formats on the platform |
| Explore | Ads shown as people browse content outside their usual feed |
| Shop | Product-tagged ads that let someone buy without leaving the app |
Since Instagram runs on the same Meta Ads Manager as Facebook, campaigns use the same six ODAX objectives, Awareness, Traffic, Engagement, Leads, App Promotion and Sales. See how these objectives work in more detail on our Facebook Ads page.
What actually affects Instagram ad costs
Cost per click varies by device, demographics, and timing.
Women tend to be more active on Instagram than men, which typically pushes CPC higher when targeting a female-specific audience, though age has less impact on cost than gender does.
Timing matters too; costs reliably climb around major shopping events, Black Friday, Christmas and Cyber Monday, among them, as more advertisers compete for the same attention.
Instagram advertising is one part of a bigger strategy
Paid Instagram ads drive conversions directly, but running them alongside organic content- real posts using relevant hashtags, building your profile and community- tends to outperform paid ads run in isolation.
Paid activity converts; organic activity builds the familiarity and trust that makes a paid ad land better once someone actually sees it.
FAQs
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Feed, Stories, Reels, Explore and Shop ads, each suited to a different part of how people actually use the app. Reels in particular has become one of the strongest-growing formats for reach and engagement.
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Standard feed images run 1080 x 1080 pixels. Stories and Reels use a 1080 x 1920 vertical format, a 9:16 aspect ratio. Full specifications are available on Instagram's own help centre.
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Yes, both run through Meta Ads Manager under the same six ODAX objectives, Awareness, Traffic, Engagement, Leads, App Promotion and Sales.
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Ad budgets typically start around $1,000 monthly. Our management fee is 20% of ad spend, so cost scales directly with the budget you're actually running, get in touch for a quote scoped to your actual goals.
If you want Instagram advertising built around the format and audience that actually fit your brand, get in touch to speak with Lele, our paid social lead.
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