content marketing
Content marketing built to compound in search and in AI
Content marketing builds sustained visibility, not a one-off spike.
Every piece published adds to a body of work that a search engine, and increasingly an AI system, learns to trust over time. It's genuinely cost-effective against channels like display or paid search, since a well-built content programme keeps earning traffic and leads long after the invoice is paid.
Content marketing services
Content marketing takes time and resources to produce, but it’s far more cost-effective than other online tactics, such as display or paid search advertising.
We offer a variety of content marketing services, including blogging, blog management, content channel management, SEO copy and podcasts.
What's included in a content marketing programme
| Format | Best for | Typical length |
|---|---|---|
| Blog posts | Ongoing organic visibility and AEO citation | 500 to 2,500+ words depending on scope |
| Blog management | Businesses that need a consistent monthly cadence, not one-off pieces | Varies by content calendar |
| Content channel management | Coordinating content across multiple owned channels | Ongoing |
| SEO and AEO copywriting | Pages built to rank and to be cited by AI systems | Varies by page type |
| Podcasts | Long-form authority building and thought leadership | Episodic |
Content marketing strategy
Behind every piece of content that actually works is a strategy for how it gets there. A great article on its own is only part of the puzzle; outreach and shares that earn backlinks, and increasingly, structure that earns AI citations, are what turn one piece of content into compounding visibility rather than a page nobody finds.
We build that strategy around your actual goal- organic traffic, conversions, social presence, or AI citations- rather than a generic content calendar applied the same way to every client.
Blogging
Blog content is the backbone of most content marketing programmes, whether that's a single custom piece or full blog management. Length varies by scope, anywhere from 500 words for a focused, specific topic up to 2,500 or more for a comprehensive resource meant to be the definitive page on a subject.
Longer, well-researched pieces consistently perform best, both for readers and for search, and increasingly, for AI systems looking for a single, authoritative source to cite rather than piecing an answer together from several thin ones.
FAQs
-
Both. Content marketing has always fed SEO, research, writing and outreach to earn backlinks and rankings. The same content, done properly, now also feeds AEO, since AI systems reward the same genuine expertise and clear, direct answers that good SEO content always has. The two aren't separate jobs anymore.
-
Content marketing helps any business with a sales cycle long enough that a buyer needs to trust you before they convert, which in practice means most scale-up and enterprise companies. It builds presence and brand awareness while driving genuinely relevant traffic, not just volume.
-
Track the metric that matches your actual goal, traffic if the goal is visibility, leads if the goal is pipeline, and increasingly, citations if the goal includes AI search visibility. Trying to track everything at once usually means tracking nothing well.
-
Most content programmes need several months of consistent publishing before meaningful traffic or lead movement shows up, and longer still for AI citation to build. It's a compounding channel, not a quick win, which is exactly why it holds its value long after paid channels stop.
If you want a content programme built to compound, in search and in AI, get in touch to speak with David, our SEO and AI strategist.
-
Website pages start from $300, and articles of 1,000 words or more start from $400. For an ongoing content marketing retainer, packages start from $7,000 monthly. Every project varies in scope, so get in touch for a custom quote based on what you actually need.
If you want copy built around your reader, not your business, get in touch to speak with David, our SEO and AI strategist.
Articles
Switzerland's BNPL market is growing over 20% a year and consolidating fast. Here's what that means for how fintech content actually needs to work.