Content Marketing builds your brand's identity in a way that's personable and attractive to millions of internet users.
Content marketing takes time and money to produce, but it's extremely cost effective when compared to other online tactics such as display or paid search advertising. Customers are online and looking for products, services and solutions to their problems. Content marketing is about understanding what consumers are searching for and how long they're prepared to look for it.
A static, five page website doesn't build trust or a consumer base. A volume of frequent and useful content drives SEO, which helps businesses rank well on Google.
An absence of fresh content leads to poor rankings and no visibility on search engines or other platforms. If customers can see that you prioritise their needs, they'll trust you and your product, which sets them on their way to becoming an advocate of your brand.
You can't do everything yourself, so assign a small team to handle content marketing for your company. Encouraging participation from outside your team will help you figure out what people outside your organisation think about your product.
Team members within your company have probably been asked many questions about your product that have never been addressed to a wider audience. Once you've got content ideas and people assigned to create content, keep up the flow of new and interesting premium content.
The team are currently writing content for these following industries:
Why not chat to the team at Blu Mint Digital about content marketing and hear how we can create content, manage it for you, and suggest how to disseminate it.
