Brand journalism is building your brand's identity in a way that stands out from your competitors and demonstrates what your brand's ethos is.
Blu Mint Specialise In:
Podcast & Media Production
The internet is overloaded with content, most of it generic and of little value. Having an engaging, authentic and high-quality content output has never been more important.
Businesses need to see themselves as media companies, producing interesting, intelligent articles, tailored to the profile of their customers. These won’t be advertorials, they may not even be related to the product or market, but they will appeal to the sensibilities of the target demographic.
People want quality, and they’re willing to spend their precious time on it.
The term Brand Journalism is ambiguous, misused, misunderstood and often passed off as PR. At Hot Content brand journalism is the future, building relationships between brands and their target customers.
You’ll see descriptions of brand journalism as an extension of content marketing – which of course it is – but the very nature of journalism is that it is unbiased and impartial. This impartiality is what our interpretation of the term is keen to be loyal to.
Brand journalism is the future.
You may argue that true journalism can’t exist in an environment where one party is commissioning to develop their brand image or sell a product - there is bound to be bias?
We believe this doesn’t have to be an issue, because we’re not going to try to hard-sell your product or persuade an audience that your company is cool.
Take a moment to consider that traditional outlets for good journalism also have similar challenges. Many a publication may have a political agenda, influential owners or pressure from advertisers; pure, unfettered journalism is rare.
The aim of brand journalism is not to push your brand, but to entertain and enlighten those most likely to buy your product or service, with relevant yet unbiased and impartial features. This is our main objective.
We’ll help you show your potential customers that you care about the same issues as they do: entertain them, inform them, educate them within the boundaries of their beliefs, and they’ll be well on the way to becoming the loyal, long term customers that your brand really needs.
You’ll probably already know your core buyer or user personas, so you've made the first big step. Contact us to talk about your next step.