Pay Per Click Advertising is one of the fastest ways to obtain results for your business.
Pay per click advertising (PPC) or paid search advertising are ads placed in search engines. PPC ads appear on search engine results pages (SERPS) above the organic web listings. The positioning of PPC ads is determined by a keyword bidding process. Google refers to PPC as search marketing and their ad platform is called Google Ads. Other search engines, notably Bing and Yahoo, also offer PPC ad systems.
Pay per click advertising involves placing ads on SERPs that link to one of your website pages. When a searcher clicks on your ad, they will be directed to a corresponding page. The process begins with a silent auction for keywords (search terms) relevant to your business combined with what Google calls the quality score of your ad, determines the placement of your ad within the listings. Quality Score is determined by the keyword's click through rate (CTR) on Google, relevance of ad text, historical keyword performance, landing page focus, and other relevancy factors.
Paid search is a unique form of advertising in the sense that it provides immediate results. Ads properly managed can appear quickly on page one of a SERP, unlike organic website listings that take a long time or if ever to reach the top result. Furthermore ads can be scheduled in advance and turned on and off on specific dates and times.
If this sounds too complex then why not chat to the team at Blu Mint Digital about pay per click advertising and hear how we can create and manage ad campaigns for you; and monitor their progress.