Pay-Per-Click Advertising
Get rapid growth with PPC advertising.
Pay-per-click (PPC) advertising involves placing ads on SERPs that link to your website. It is a unique form of advertising in that it provides immediate results.
What is pay-per-click advertising?
Pay-per-click advertising (PPC) or paid search advertising are ads placed in search engines. PPC ads appear on search engine results pages (SERPs) above the organic web listings. A keyword bidding process determines the positioning of PPC ads. Google refers to PPC as search marketing, and its ad platform is called Google Ads. Other search engines, Bing and Yahoo, offer PPC ad systems.
How does pay-per-click advertising work?
Pay-per-click advertising involves placing ads on SERPs that link to one of your website pages. When searchers click on your ad, they will be directed to a corresponding page.
The process begins with a silent auction for keywords (search terms) relevant to your business, combined with what Google calls the quality score of your ad, which determines the placement of your ad within the listings.
Quality Score is determined by the keyword’s click-through rate (CTR) on Google, the ad text relevance, historical keyword performance, landing page focus, and other relevancy factors.
Paid search is a unique form of advertising in the sense that it provides immediate results. Ads properly managed can appear quickly on page one of a SERP, unlike organic website listings that take a long time, if ever, to reach the top result.
Furthermore, ads can be scheduled in advance and turned on and off on specific dates and times.
Additional PPC advertising services
If you want to advertise on Google (whether with search, display, or shopping ads), Bing, or through social media, our core pay-per-click advertising service offers what you're looking for in an online ad management service.
In addition to our PPC advertising services, we offer advertising on other platforms not part of your typical search marketing platforms. Browse these services now, or contact us online to talk with an experienced strategist about these options.
Remarketing
Remarketing offers your business a powerful tool for increasing revenue and growing your company. That's because people who see retargeted ads are 70% more likely to convert, whether by buying your product or contacting your team.
You can target those who have recently visited your site or even target just visitors of a certain demographic who have visited your website – for example, based on age, gender or location.
Remarketing can also be set up only to target new users, not those who have declined to purchase already.
Display ads
Display ads drive targeted traffic to your chosen destination and more accurately fulfil specific marketing objectives.
Display advertising is a cost-effective method targeting those in the sales funnel's awareness, consideration and purchase phases. During these phases, consumers have started researching and comparing options and may even be aware of your brand.
Social media ads
Social media advertising services have become integral to social strategy for businesses across industries. As algorithms change, companies can diversify strategies with social advertising to reach the right people at just the right time.
Each social advertising platform has unique ways of reaching people, and each has advantages. As a result, businesses in almost any industry can benefit from social advertising to engage, inform, and convert their specific audience.
What are the benefits of PPC advertising?
In the era of content marketing and thought leadership, PPC can foster the middle ground of nurturing and serving the middle of the funnel through advertising content downloads, seeking newsletter signups, contest entries, and pushing for app downloads.
PPC can support many parts of the sales funnel and your prospects' path from awareness to becoming a customer.
Regardless of the identified goals, PPC campaigns can be set up effectively.
Granular goals, targeting, and robust data to report make it highly successful for many and easy to know if it is working.
PPC and SEO work well together as the impressions and opportunities for traffic are often to the same audience – the people using Google to find information, services, or products.
The performance data of impressions, clicks, and conversions from Google Ads can provide great insight and direction on a keyword-by-keyword basis for prioritising SEO efforts.
Conversely, organic traffic performance data and SEO strategy can also advise PPC if the data is available.
This helps align with content marketing and ensures that efficiencies are gained and business end goals are not siloed.
What is a PPC audit?
Blu Mint also offers PPC audit reviews and assesses the performance of existing paid advertising accounts, which can range from Google Ads to social media advertising, and provides actionable recommendations for improving your account's overall performance and individual ad campaigns groups and ad budgets.
If this sounds too complex, then why not chat with the team at Blu Mint about pay-per-click advertising and hear how we can create and manage ad campaigns for you and monitor their progress?
Get rapid growth with PPC advertising.
It is a unique form of advertising that provides immediate results.
Contact us online to chat with an experienced strategist.
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FAQs
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PPC stand for pay-per-click. Meaning you only pay when someone clicks on your ad.
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In many cases, companies will outsource their PPC and use PPC management services because:
They don't have the time to manage their campaigns
They don't have the resources to build a competitive campaign
They don't have the background to launch a successful campaign
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Our campaigns begin from €1,000 to €6,000, depending on ad budgets.
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Our minimum budgets typically start at €50 per day for PPC services.
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