Search behaviour has shifted from ranking alone to being cited, so our strategy covers both. Traditional SEO still governs how your site performs in Google and Bing, while AEO (answer engine optimisation) governs whether AI tools like ChatGPT, Perplexity and Google's AI Overviews quote your business directly in their answers. We build content and site structure to earn visibility in both, since most of our clients' buyers now use a mix of the two when researching a purchase.

No agency can honestly guarantee search rankings or AI citations, and we won't promise something we can't deliver. What we do commit to is professional, evidence-led work, strategy grounded in real data rather than guesswork, transparent reporting, and the same rigour we've applied to long-term programmes like our two-year field service SaaS campaign, which is publicly referenced in our portfolio.

For a one-off project, a single article, a website build or a landing page, delivery timelines are set upfront and confirmed before work begins. For ongoing SEO, AEO and content programmes, we ask clients to plan on a minimum of three months before meaningful movement shows up in rankings, traffic or AI citations. Search and AI answer engines both reward consistency over time rather than one-off activity, and most of our strongest results have come from clients who committed to a sustained programme rather than a short burst.

If you don't see exactly what you need listed among our services, contact us anyway. We regularly scope work around a client's actual goals rather than a fixed menu, and if something sits outside our usual remit, we'll tell you directly rather than take on work we're not positioned to do well.

Our core team is distributed across Europe and North America, so we can cover client time zones properly instead of working a single regional day. For specialist work outside our core team's expertise, we draw on a trusted network of specialists instead of forcing every project through the same small group of people. Blu Mint manages every engagement directly, regardless of who does the work.

Only if you want a PPC or paid social campaign. SEO, AEO, content and web design work don't require a media budget. Where a client does have an ad budget, we advise on how best to allocate it, and always confirm spend levels before anything goes live.

Yes. Every engagement starts with a signed contract, written in English, that protects your intellectual property and sets out confidentiality terms for how we handle your business and your team's information.

Our contracts are paid in advance. Where a project includes an advertising budget, that is invoiced and paid in advance as well, separate from our service fee.

Most of our clients already have marketing capability in-house, so we're used to slotting into an existing structure rather than replacing one. That typically means agreeing clear handoff points, working within your existing brand and compliance review process, and reporting in whatever format your team already uses internally, rather than asking you to adapt to ours.

Yes, this is a growing part of our work. We currently support clients across the USA, the Nordic countries, and an expanding client base in Switzerland and Austria, and have direct experience managing multilingual content programmes across Norwegian, Swedish, Finnish and Estonian, alongside British and American English. Each market gets content built for how people there actually search and read, not a single piece translated across every region.

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