SOCIAL MEDIA agency
Improve your online reputation or reach new customers.
With social media, you have a platform to connect with new, past, and future clients. In addition, your online presence on social media networks can help your business improve its customer experience and its bottom line.
Social media marketing
Social media marketing has many platforms you can use, which can be confusing over which ones to use for your business.
With its ability to reach audiences, social media marketing rapidly positions itself at the core of many brands' marketing strategies.
Despite the abundance of social platforms that appear every few months, five or six leading platforms offer businesses unique opportunities: Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok and Google My Business.
Whether in the B2B or B2C sector, your business can use social media marketing and advertising to achieve its goals – from improving brand awareness to increasing seasonal sales.
READ MORE ABOUT SOCIAL MEDIA MARKETING →
Social media management
Social media management is also known as organic posting on social media, for example on Facebook.
Social media managers are adept at supervising social media activity, from responding to customer comments to developing a strategy on how to achieve long-term marketing aims by distributing original content.
However, there are social media management tools that do the job yourself; you do not need to use an agency per se.
Whether you decide to do this yourself, with an in-house team or using an agency like ourselves, you should be doing it regardless. Read about social media tools here.
READ MORE ABOUT SOCIAL MEDIA MANAGEMENT →
Paid social media advertising
In today's business landscape, you need to pay to play. No more so than on social media. The days of utilising your organic reach are effectively over – posting organically and expecting all your followers to see your posts and content. Now social media platforms expect you to invest in paid social media advertising.
That mindset of posting organically has disappeared for a few years now. It is all about targeting your demographic, building customer journeys and getting versions to your website to make a purchase or sign up. Paid social media ads help do precisely that.
Paid social media advertising displays advertisements or sponsored marketing messages on popular social media platforms and targets a specific sub-audience. Pay-per-click advertising, branded or influencer-generated content, and display ads are all examples of paid social media.
READ MORE ABOUT PAID SOCIAL MEDIA ADVERTISING →
Articles
FAQs
-
Overall, social media has become a cornerstone of digital marketing strategies. Networks like Facebook, Instagram, Twitter, and YouTube offer your business a valuable place to engage and interact with your target audience, which can lead to conversions later.
-
Social media marketing services grow your brand awareness, followers, and user engagement on social media networks like Facebook, Instagram, Twitter, and LinkedIn.
-
Social media management services are a type of social media service that manages your social media presence on networks like Facebook, Instagram, Twitter, and LinkedIn. Social media management can include marketing and advertising your business on social media.
-
Paid social media advertising services promote your business on social media networks like Facebook, Instagram, TikTok, Pinterest, Twitter, and LinkedIn. Social media advertising can focus on driving follows, app downloads, website visits, and more.
-
We’ve collated all the social media image sizes and social media posting times into one handy guide you should bookmark.
Find out where, why, and how to reach new audiences with dark social media marketing.