Turn organic traffic into revenue.

What do Blu Mint’s SEO management services include?

SEO is one of the best online marketing strategies to help a business improve its online presence, attract traffic, target qualified leads, and earn more conversions and revenue. That is why SEO is a critical part of a successful business model.

However, SEO is more than just one strategy. SEO is an umbrella term for many smaller techniques that work together to improve rankings on search engines to create an effective conversion and revenue-generating machine.

Website SEO audit

A website SEO audit serves as the foundation of an SEO plan.

Auditing a site allows us to discover areas of improvement and opportunities for your SEO strategy. That is why our SEO experts start with a technical SEO audit before building your plan.

As a part of an SEO audit, we will look at the following:

• Content on the website

• Website analytics

• Google Search Console data

• Website speed

• Website's backlinks

Our SEO team uses various SEO tools for the best results and insight into a website. With these resources, we can take a multi-pronged approach to a website's SEO audit and provide a competitive SEO strategy.

Keyword research

Without keyword research, a website will not rank or appear in the search results with the highest chance of reaching a target audience. With any online marketing strategy, including SEO, a business must tailor its efforts to their ideal client or customer.

That is why keyword research is critical to a successful SEO strategy.

It helps a business reach potential clients or customers by adapting to how they search. In their content, like a blog post or sales page, marketers use keywords, phrases, or language as their audience does, optimising their content and persuading users that their business understands their needs.

That translates to phone calls, shop visits, purchases, and more sales for a company.

What is keyword research, though?

Keyword research investigates the search volume, competition, and cost per click of keywords that greatly benefit a business and industry. As we conduct keyword research, you will gain valuable insights into terms you should use in title tags, content, and more.

Using these key terms in essential locations on a website will help it rank highly for those key terms in search engine results pages, which is a great way to get more site traffic and ultimately convert more customers.

Content creation 

Content is what ranks in search engines, so without it, an effective SEO campaign is nearly impossible.

Content creation is based on keyword research and includes the terms most important to a business and industry. Companies must use content to reach and convert their target audience whether operating a business online or offline.

There are many kinds of content, from blog posts to online guides, which all benefit a website.

For example, a manufacturing SEO strategy may use blog posts to reach business buyers in the early stages of the buying funnel and online guides for buyers in the later stages. With content, companies can target every step of the buying funnel.

Here are some of the most popular content and how they can benefit site visitors.

• Blogs: Google loves fresh content, so naturally, blogs are a great option since you update and add to them often. Blogs are usually short content, around 1,000 words or less, that give a personal insight into an industry-related topic. People love to follow blogs because they contain helpful tips and personalised information for your target customers.

• Service pages: Service pages are pages on your website that detail the services you offer. These are beneficial because potential clients love to read about what they're getting before they commit. Your service pages are a great place to inform visitors about what's included in your service offerings, pricing for those services, and more.

• Product pages: Much like service pages, product pages give descriptions and images of the products you offer. These pages inform users about the items you sell and include information like dimensions, colour availability, size availability, ingredients or materials. These pages are important because they can make or break sales depending on the information.

• Longform content: Longform content is over 2,000 words long and provides valuable, beneficial content to readers about topics related to your industry. For example, if you run a manufacturing business, you could write a long-form article about a specific material you use. The point of long-form content is a comprehensive look into a complex topic and provides the only resource a user should need to understand that subject fully.

On-page optimisation

On-page SEO is an essential part of all SEO strategies. Optimising a site for on-page SEO factors if your business wishes to appear in Google searches (or search results on other search engines, like Bing, Yandex or Yahoo!).

For some background, on-page SEO refers to performing SEO on a website.

That means focusing on factors like the web pages' content, speed, and design. SEO strategies can also target off-page SEO features, which our SEO packages do. 

• Page speed: If a page does not load in three seconds or less, some users will navigate away from the page to find another resource that loads more quickly. Page speed is an important SEO factor because it not only helps users to have a good experience, but Google also appreciates it if the pages load quickly.

• Multimedia added: If only large walls of text are on a website, readers will likely become bored and unengaged with the content. Use elements like images, graphics, and videos to avoid this issue and keep users on the pages longer. When including these interactive elements, users become fully engaged with the content.

• Responsive on all devices: To ensure that users on smartphones and tablets get the same experience as users on a desktop, it's vital to ensure that a website is responsive. This means that pictures look great on a mobile device and that forms are large enough to fill out – even on a small screen. This is a massive plus for site visitors and sends signals to Google about this website.

• Content quality: Creating high-quality content converts high-quality traffic into leads and sales. Websites must provide content with easy readability, fast load speed, and unique information. These all send significant signals to Google and help the site to rank higher in results pages.

Technical SEO

Technical SEO is optimising the backend elements of a website to improve how it ranks in search engines. Technical SEO tactics improve site speed, help search engines crawl and index a site, and more.

Our technical SEO agency can perform all these optimisations and more for a website.

• Robots.txt files: Robots.txt files tell search engine web crawlers how to treat your site. A technical SEO company can help create one of these files and ensure it is set up correctly so search engines can crawl and index the website.

• Sitemaps: Sitemaps list the URLs on a site in an organised manner. An XML sitemap helps search engines find the essential pages on a site. HTML sitemaps help both crawlers and users navigate the website.

• Site navigation: Site navigation can help crawlers and users navigate a site and determine the most important pages. Menus should be organised, not crowded, and contain keywords.

• Mobile-friendliness: Google now crawls and indexes pages from the perspective of a mobile device user, so ensuring the site works well on mobile is crucial to rankings.

• Security: Taking security measures, such as using HTTPS, is crucial for a good user experience. Search engines also consider site security when deciding how to rank pages.

• URL structure: URLs can help organise site content and ensure crawlers and users know what each page is about. A technical SEO consultant will create SEO-friendly URLs.

• Page speed: Users expect a site to load quickly, and search engines consider page speed when ranking a website.

• Internal linking: Adding links between pages on a site is another excellent way to help search engine crawlers find and understand pages. Ensure every page on your site that you want search engines to index has internal links.

• Structured data: Structured data tells Google when a page contains certain elements such as a review, FAQs, or a recipe. Adding structured data markup to pages helps Google understand site content and may generate enhanced content for a page on search engine results pages.

Off-page SEO

Off-page SEO, or off-site SEO, describes optimisation techniques to improve ranking in search engine results pages (SERPs). These techniques, however, happen outside of a site and involve attracting links from other websites, shares on social media, and mentions across the web.

Off-page SEO is tremendously valuable because it tells search engines that a website is important to others on the web. Every link it receives is an endorsement from another source that a website is quality.

Links are a critical component to off-page SEO. Before you start building or earning backlinks, it is essential to understand the different types of links and the factors that influence the equity of a link to your website.

The three types of links include:

• Natural links

• Built links

• Created links

Natural links

A natural link comes to a website naturally. No action or outreach was to earn the link. The person writing that content decided to link to it, whether because they followed your brand or discovered your content via search. Either way, they found the content valuable and worth highlighting.

Built links

A built link comes to a website from outreach. Outreach work is done by contacting web admins, publishers, or journalists. You may have even promoted the content with an ad campaign, giving it the exposure that helped people uncover the content.

Even though you built this link, you still created valuable content for users.

Created links

A created link comes to a website from self-submissions on directories, forums, or press releases.

Typically, this link was created intentionally and without conducting any outreach. This off-page SEO tactic for link-building tends to register as a black-hat SEO practice because search engines look down on this kind of link-building tactic.

When building links, focus on natural or built links.

We can improve off-page SEO by:

• Link building

• Blogging

• Social media marketing

• Influencer marketing

• Writing for publications

• Social bookmarking

Local SEO services

Local SEO is a search engine optimisation strategy that helps your business be more visible in local search results on Google.

Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for any essential keywords related to your company and a map with three listings appears underneath it (also known as a map pack), then local SEO can help you grow your business.

While the local map pack is displayed within the standard Google organic search listings, separate algorithms power the main search results for local rankings and the local map pack results. As a local business, you have the opportunity the appear within both the main organic search results and the local map pack at the same time.

READ MORE ABOUT LOCAL SEO →