Turn organic traffic into revenue, and get cited by AI while you're at it

What do Blu Mint’s SEO management services include?

A complete plan usually blends more than one of these; an enterprise SaaS business, for example, often needs core SEO, AEO and enterprise-scale technical work together rather than any one in isolation.

Website SEO audit

A website audit is the foundation of every SEO plan. It identifies where a site is losing visibility and where the real opportunities are before we build a strategy to fix it.

As part of an SEO audit, we look at:

• Content on the website

• Website analytics

• Google Search Console data

• Website speed

• Website backlinks

We use a range of SEO tools to take a multi-pronged view of a site, giving us the insight needed to build a genuinely competitive strategy rather than a generic one.

Keyword research

Keyword research investigates the search volume, competition and cost per click of the terms that matter most to your business and industry. It shapes which terms we use in title tags, page content and site structure, matching the language on your site to the language your buyers already use when they search.

Done properly, this translates directly into phone calls, shop visits, purchases and more sales, not just more traffic for its own sake.

Content creation 

Content is what ranks in search engines and, increasingly, what gets cited by AI systems, so a serious SEO strategy is close to impossible without it. We build a mix of formats depending on where a term sits in the buying journey; a manufacturing business, for example, might use blog posts to reach buyers early in their research and in-depth guides for buyers much further along.

• Blogs: Shorter content, usually around 1,000 words or under, offering personal, timely insight into an industry topic. Search engines favour sites that publish fresh content regularly.

• Service pages: Pages detailing what you offer, what's included, and pricing, giving a prospective client what they need to know before committing.

• Product pages: Descriptions and images of what you sell, dimensions, colour and size availability, materials, the details that make or break a purchase decision.

• Longform content: Over 2,000 words, giving a comprehensive, single-resource treatment of a complex topic, the kind of page designed to be the only thing a reader needs to fully understand a subject.

On-page optimisation

On-page SEO covers the factors on your own site that determine whether it can rank, and whether it delivers a good enough experience once it does.

• Page speed: If a page doesn't load in three seconds or less, a meaningful share of visitors will leave to find another resource. Speed affects both user experience and how Google evaluates a page.

• Multimedia added: Pages that are only walls of text tend to lose readers quickly. Images, graphics and video keep visitors engaged and on the page longer.

• Responsive on all devices: A site needs to work as well on a phone or tablet as it does on desktop, with images sized correctly and forms usable on a small screen. This affects both visitor experience and Google's mobile-first indexing.

• Content quality: Easy to read, fast to load, and genuinely unique. This converts traffic into leads and earns higher rankings from search engines.

Technical SEO

Technical SEO optimises a site's backend so search engines and, increasingly, AI systems can crawl, understand and rank it properly.

• Robots.txt files: Tell search engine crawlers how to treat your site, which pages to crawl and which to leave alone. We ensure this is configured correctly so nothing important is accidentally blocked.

• Sitemaps: An XML sitemap helps search engines find your most important pages. An HTML sitemap helps both crawlers and human visitors navigate the site.

• Site navigation: Menus should be organised, uncluttered and built around the keywords that matter, helping both users and crawlers find your most important pages.

• Mobile-friendliness: Google indexes from a mobile-first perspective, so a site's mobile performance directly affects rankings.

• Security: HTTPS and other security measures matter for user trust and are a ranking factor search engines actively consider.

• URL structure: Clean, SEO-friendly URLs help both crawlers and users understand what a page is about at a glance.

• Page speed: Users expect a site to load quickly, and search engines consider page speed when ranking a website.

• Internal linking: Linking between pages on your own site helps search engines discover and understand your content. Every page you want indexed should have internal links pointing to it.

• Structured data: Markup that tells search engines when a page contains a review, an FAQ or other specific content types. This can generate enhanced search results, and it's also what helps AI systems parse and cite your content accurately.

Off-page SEO

Off-page SEO builds a site's authority through links, shares and mentions from elsewhere on the web. Not all links carry equal weight.

• Natural links arrive without outreach; someone found your content valuable enough to link to it unprompted.

• Built links come from direct outreach to web admins, publishers or journalists.

• Created links come from self-submitted directories, forums or press releases, and tend to carry the least value; search engines increasingly discount this approach.

We focus on natural and built links, since these are the two that search engines, and increasingly AI systems, treat as genuine endorsements.

AEO and AI search optimisation

Being cited inside an AI Overview, a ChatGPT answer, or a Perplexity result requires a different structure than ranking alone.

This means clear, direct answers early on the page; structured data AI systems can parse cleanly; content organised around the questions buyers ask rather than keyword density; and citation-worthy specificity, sourced data and clear claims rather than vague marketing language.

We build this in alongside traditional SEO, not as a separate strategy bolted on afterwards.

Local SEO services

Local SEO helps a business be found in local search results, particularly the map pack, the set of three local listings that appears alongside a map when someone searches a relevant term. Any business with a physical location or a defined service area can benefit.

The map pack and standard organic results use separate ranking algorithms, even though they appear on the same results page. That means a local business can appear in both at once, doubling its visibility for the same search, which is why local SEO is usually worth pursuing alongside core SEO rather than instead of it.

READ MORE ABOUT LOCAL SEO →