Local SEO
Capture more of your local market.
Capture more of the market with local SEO services, which help more people in your area find your business.
Dominate your local market with data-fueled, expert-led local SEO services
Here at Blu Mint, we’re local SEO experts. Our fully-managed local SEO services include a custom SEO strategy, expert campaign implementation, and regular reporting – everything you need to rank for the local keywords that matter.
We’ll help you with the following:
Track and measure your ROI from all marketing channels, including search
Monitor rankings for the keywords that drive calls, quotes, and more
Make strategic SEO updates based on billions of data points
Store, collect, and use first-party data to power marketing initiatives
We’re a full-service digital marketing agency. We offer a full suite of online marketing services, from standard SEO to e-commerce SEO, pay-per-click advertising management, conversion rate optimisation (CRO) and web design.
Why is local SEO important?
If you’re new to SEO, you might ask, “why is local SEO important?”. A few reasons illustrate the importance of SEO services for local businesses, and we’ll talk about them here.
With the long list of services Blu Mint provides, it’s hard to understand how it will all work together to impact your business. The short answer is that your local SEO campaign will uniquely impact your business.
Searches including the words “near me” have increased by two times over the past year. That means that more and more people are looking for an easier way to find businesses close to them.
Also, 72% of consumers who searched locally on a search engine visited a store within five kilometres. This gives even more reason to optimise your website with local SEO because it demonstrates that consumers make decisions based on location and how close they are to a business that offers what they’re looking for.
Local SEO is the best way to be the business that shows up in your target audiences’ search results. Here are some other benefits of adopting local SEO services and some reasons that outline why local SEO is essential.
It is easy to track
As mentioned before, local SEO is a trackable strategy, so you’ll never be in the dark about your campaign's performance.
With platforms like Google Analytics or other website analytics platforms, you can see how your local SEO performs in real-time, allowing you to directly tweak things that aren’t benefiting your campaign.
The fact that local SEO is trackable is a huge plus since it allows you to test, learn, and grow your local SEO campaign over time.
Google My Business results look impressive
First and foremost, as a local business, real estate in search results is crucial. When you opt for local SEO, you’ll have the opportunity to win a position in the local SEO 3-pack – earning you additional SERP real estate besides your organic ranking.
Moreover, map packs appear at the top of search results so customers will see your business first.
It increases website traffic
With local SEO, you’ll see an increase in your website’s traffic since you’ll be more visible on search engine results pages.
With a Google My Business profile, users will see great reviews that customers gave you in the past and give them easy access to your website, which is particularly important if you run an e-commerce business.
You can expect increased website traffic by making it so easy for users to find you online.
It increases foot traffic to your physical location
Local SEO solutions will also bring more foot traffic to your site.
Many people will search for a ‘restaurant near me’ to visit a restaurant close to them. That allows you to appear in search results and attract them to your location.
It helps you beat the competition
Many of your competitors may not claim their business in Google My Business profile so that they won’t earn a spot in the map pack.
That said, it’s as simple as claiming your Google My Business profile to get ahead of the competition.
How to do local SEO?
When it comes to local SEO, you’ll need to focus on several local SEO strategies. If you opt for local SEO services from Blu Mint, we can handle all these steps for you!
Optimise your Google Business Profile listing
Hallmarks of local search, Google Business Profile listings contain key information about businesses — and they appear when people search companies near them. For example, a quick search for “best pizza shop near me” yields the following results.
The listings at the top of search results comprise Google’s local SEO 3-pack. Searchers can see the locations of these pizza shops on the above map, and clicking the results displays the restaurants’ Google Business Profile listings.
These listings contain key information like a company’s address, hours, website, phone number, and even images.
If you want your business to appear in Google’s local SEO 3-pack, you must claim and optimise your Google Business Profile listing at the top of the results. You’ll also want to keep your business name, address, and phone number (NAP) information consistent across your online listings to improve your chances of earning a top spot in results.
Build local citations
In addition to claiming your Google Business Profile listing, you’ll also want to build local citations.
These citations contain information like your company’s name, address, phone number, and website.
Citation-building campaigns can help you earn local listings on sites like Bing, Yelp, Foursquare, Facebook, Apple Maps, TripAdvisor, and more.
Sites like BrightLocal can help you get started building citations, and local business SEO services from companies like Blu Mint can ensure your citations are updated and drive relevant traffic to your website.
Target keywords
To rank at the top of local search results, you’ll also need to target local keywords on your website and in your site content.
For instance, suppose a dental practice in London wants to rank in more local search results. In that case, they could optimise their page titles, meta descriptions, and site copy to include the keywords “Top London Dentist” or “Award-winning London Dentistry.”
In addition, the practice may consider creating some location-specific pages on its site. For instance, they could make a page for “London Dental Services,” highlighting the dental services they offer Londoners.
Targeting location-based keywords can help your business appear in more local searches so people in your area can find and contact you.
Monitor ratings and reviews
For local businesses, it’s crucial to monitor and respond to online reviews.
Ratings and reviews can appear on your website and third-party sites like Google Business Profile, Yelp, Clutch and Facebook. Positive or negative, you must reply to all reviews to show customers you take their needs seriously.
People look at reviews before visiting local businesses, so updating your reviews and responding to questions and comments will encourage more people to visit your business.
Build links
Earning backlinks from other reputable, local businesses can also help to boost your local search rankings.
How do you earn links?
Start by creating valuable content that targets local keywords related to your business. If other sites like what they see, they can link back to your site in their content.
Search engines like Google consider both the number and quality of backlinks when ranking sites, so it’s essential to have a strong backlink profile, complete with links from authority businesses in the local area.
Analyse user experience
It’s also essential to provide a great user experience (UX) on your site to attract more local traffic.
If your website doesn’t provide a positive UX, visitors will waste no time hitting the back button – and your bounce rate will soar. High bounce rates signal a poor user experience, and search engines won’t rank your site highly if it provides a less-than-desirable UX.
Here are a few quick fixes for improving your site’s UX:
Streamline your navigation and internal linking to make it easy for visitors to find the necessary information.
Speed up your site with page speed optimisation services.
Include visual and interactive elements to engage users.
Implement mobile responsive design
The final local SEO technique you’ll want to invest in is making your site mobile responsive.
More than half of online searches – nearly 60 per cent – occur from mobile devices. Searches frequently need information whilst on the go, especially when finding local businesses.
The on-the-go nature of mobile usage makes it crucial for local businesses to adopt mobile-responsive site designs. When your site is responsive, it will look great and perform well, no matter the device someone uses to access it – a desktop computer, mobile device, or tablet.
Is your site mobile-friendly? Check out Google’s Mobile-Friendly test tool, and take it for a spin.
Drive local branding, awareness, calls and foot traffic to your business.
We make sure that your business has the best opportunity to be found locally, in your area.
Contact us online to chat with an experienced SEO strategist.
Articles
FAQs
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Local SEO services help businesses appear in search results for location-related searches, such as for users near the business. For example, local SEO can help a restaurant rank for the search query “restaurant near me” in searches by nearby users.
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Prices for local SEO services vary and depend on the agency and its service plans. At Blu Mint, our local SEO services for e-commerce websites cost €1,000 to €4,000 monthly. We also offer custom pricing for larger online stores. Request a custom quote.
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