Corporate Blogging not only helps your company's brand to rank higher online, it nudges your leads down the sales process.
Corporate blogging is the method of generating content that discusses industry updates, best practices, expert tips and at times company news from a brand's perspective, although company news tends to fall under the category of Brand Journalism. Businesses of all sizes use it as a segment of content marketing. The blog articles themselves are usually written by company executives or staff or by professional SEO and content writers with industry experts on behalf of the business.
According to research from Hubspot, companies who blog are more likely to get 13 times their positive ROI than those brands who don't blog.
Like other methods of content marketing, corporate blogging can benefit businesses by boosting their web presence in terms of:
Successful corporate blogs provide both solutions to your target demographic and customer concerns. The aim is not to force product or company content onto them, yet to provide valuable resources to help target prospects and customers find answers and solutions to their search queries. A caveat though, the content must not only be useful yet contain specific keywords that visitors type into search engines so that your company blog articles rank higher in their search results.
Corporate blogging significantly contributes to your organic search engine optimisation efforts and provides content to be shared as part of your social media marketing strategy, as both efforts require useful, relevant and regular content — the more ideas, inspiration and material that your bloggers create, the better.
Creating valuable content for a corporate blog is time-consuming and draw team members away from their primary tasks. Hiring outsourced writers is a way to obtain highly-written corporate blogs as part of a structured content marketing plan.
Ultimately, corporate blogging must form part of an overall integrated content and conversion marketing strategy. SEO and thought leadership are strong motivations; however, corporate blogging that undergoes conversion optimisation can boost a company's lead generation efforts.
Blu Mint Digital is currently corporate blogging in these industries: