Today's modern finance companies need more than just top finance content writing.
Yet why is that?
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Finance content writing is an inbound marketing solution, expressly for finance companies who are at times limited to what marketing strategies that are permitted to use. When companies produce content, they are providing free and advantageous information to their audience, enticing newer customers to the website, and retaining existing ones through first engagement.
Writing investment and personal finance content generates some meaningful ROI for businesses, as these content writing stats demonstrate:
- Content writing generates three times more leads as traditional marketing and costs 62% less.
- SMBs that use content writing get 126% more leads than those that do not.
- 61% of online purchases are directly related to a customer reading a blog.
Finance companies that publish more than 16 blog posts a month get 3.5 times more traffic than those that create less than four posts per month.
It is obvious then that finance content equals business growth.
So, let us get started with your finance content strategy.
Creating a finance content plan
Content exists everywhere; some would say it is too much. However, it is still the primary mechanism to communicate with potential customers, either through writing or more visual media. What is evident, is that one size does not fit all when posting content on different platforms.
Social Media content
Plus, should someone follow a business on social media it could be considered a warm lead — they have already registered that they are impressed in what that said business has to say. So, your audience is anticipating to engage with your online content.
Website content should prioritise in three areas: your target keywords, your brand and your solution. Similar to blog content, the copy on the website must guide and inspire visitors to your product yet within the finance industry; must explain the financial lexicon both cohesively and logically. Think of web content like a navigational map to your service or product.
Proceed with discretion and do not irritate visitors and they leave your website because of irritants like social media feeds and other pop-up components like newsletter signups. Once you have lured a potential new customer, sites must do all they can to keep them onsite, and that is the crucial function of website content.
The purpose of blog content is to promote the business by attracting newcomers and bringing in qualified warm leads into the sales funnel. Blog content should be a free resource that’s not directly tied to sales, but a well-crafted piece of content to conclusively create revenue for a finance-related business. As mentioned above, research has proved that companies that blog more get increased traffic and new leads than those that do not.
Analysing your content writing
Lastly, and arguably the most critical step in finance content writing is examining your existing content. Without metrics, how do marketing teams know what they can improve?
What you analyse is entirely up to you, but here are some ideas that we propose for our clients to measure:
- Conversion Rates: the percentage of visitors that interact with a CTA (Call-To-Action).
- Audience Growth could be when new leads, sales or subscribers are generated from a piece of content.
- Organic Traffic is the traffic that arrives from search engines.
- Page Views are the number of views that the content on the page produces.
Bounce Rate is when the % of visitors who quit the site after visiting only one page.
- Engagement Rates could be the number of people who engage with content through comments, shares and likes.
Get started with finance content writing
Finance content writing is an intensive process that compensates businesses with increasing their audience.
Once you have the content conception process written down, you will be able to create finance content that not only amazes your audience yet further boosts your business.
Let us write your finance content for you.