DISPLAY ADVERTISING
Display advertising services.
Display advertising is the new billboard. You can target chosen potential consumers who are surfing online and bring them to your website.
What is display advertising?
Display advertising is the modern billboard, reaching people while they browse rather than only when they're actively searching to buy.
Unlike a traditional billboard, it's genuinely targeted to the audience most likely to convert, not just whoever happens to walk past.
Why use display advertising?
Display advertising is a cost-effective way to reach people in the awareness, consideration and purchase phases of the sales funnel, exactly when a buyer is starting to research and compare options and may already be aware of your brand. There's no better time to stay top of mind for someone who hasn't made their decision yet.
Done well, display advertising builds brand recall and affinity, so when someone is finally ready to purchase, they remember your name.
Read more about remarketing →
Google display ads
The Google Display Network is vast, covering the majority of major advertising sites globally, giving genuine reach to specific, action-driving ad types built around your goal, conversions, clicks, brand awareness, or product consideration.
Read more about Google Ads →
Display ads and paid social
Facebook, Instagram and other social platforms also run their own visual ad formats, covered under our dedicated paid social media advertising service, since targeting, formats, and platform mechanics differ meaningfully from Google's display network.
Running display ads alongside search marketing
Display advertising paired with PPC search campaigns typically outperforms paid search alone. It's a reasonable assumption that if someone sees your brand while browsing and again on a search results page, they're more likely to trust and buy from you. Search marketing is included in our core PPC service.
Display targeting can go deep: geographic location, demographics, consumer behaviour, letting you reach or re-reach the exact visitors worth pursuing, more efficiently and cost-effectively than traditional advertising ever could.
Display campaign objectives
| Objective | What It's Built For |
|---|---|
| Conversions | Driving a specific action, a purchase, signup or enquiry |
| Clicks | Maximising traffic to your site |
| Brand awareness | Keeping your name visible to people not yet ready to buy |
| Product consideration | Reaching people actively comparing options |
FAQs
-
Search advertising targets people actively searching for something specific. Display advertising reaches people while they browse, building awareness and recall before they've started actively searching, and reinforcing your brand once they have.
-
By geographic location, demographics, interests and browsing behaviour, letting a campaign reach specific, relevant audiences rather than broadcasting to everyone who happens to see a page.
-
Yes, particularly search PPC. Seeing a brand across both display and search tends to build more trust than either channel alone, and remarketing specifically benefits from the reach display advertising provides.
-
Campaigns typically start around $1,000 monthly as part of a broader PPC strategy; get in touch for a quote scoped to your actual goals.
If you want your brand top-of-mind before someone's even started searching, get in touch to speak with Lele, our PPC lead
Articles
ChatGPT now handles 900 million weekly users, but one agency's own test campaign could barely spend $35 in 10 days. Here's what B2B marketers actually need to know.