DISPLAY ADVERTISING
Display advertising services.
Display advertising is the new billboard. You can target chosen potential consumers who are surfing online and bring them to your website.
What is display advertising?
People spend countless hours surfing the web with little or no intention of making a purchase. As they are surfing, they come across display ads, which function much like traditional billboards (except more effectively).
Only display ads are targeted, so they’re much better at capturing the attention of searchers who are likely to convert. Display ads drive targeted traffic to your chosen destination and more accurately fulfill specific marketing objectives.
Why use display advertising?
Display advertising is a very cost-effective method that targets those in the awareness, consideration and purchase phases of the sales funnel. During these phases, consumers have started the process of researching and comparing options, and may even be aware of your brand.
There’s no better time to ensure your brand remains top-of-mind for individuals looking to fill a buying need but haven’t yet made their decision.
Display ads are an effective method of brand recall and building brand affinity as more consumers will remember you if and when they’re in a position to purchase your product or service.
Read more about remarketing →
Google display ads
The Google display network is vast and covers a majority of major advertising websites across the globe. You can be sure that you can reach your target audience with specific, action-driving ads to meet your needs.
With the Google display network, you can choose among many different ad types including conversions, clicks, brand awareness and product consideration.
Read more about Google Ads →
Facebook display ads
With the Facebook Ads platform, you can reach current and potential customers across Facebook’s network including Facebook (desktop and mobile), Instagram, Messenger, Marketplace, Stories and the partner network.
Blu Mint can also utilize all of Facebook’s Ad types, audience options, creative options and more to create the best overall strategy to complement your business’s digital marketing strategy.
Read more about Facebook Ads →
Running display ads with search marketing
Running display advertising along with PPC campaigns often produces better results than just paid search campaigns alone. They often complement each other because it’s rational to assume that if people see your brand whilst surfing online and also on major search engines, they are more likely to buy from you.
With display advertising, you can target certain demographics, including geographic locations or consumer behaviour and bring these visitors to (or back) to your site. Because you can segment your targeting, it’s more efficient and cost-effective than traditional advertising.
Read more about search marketing →
Articles
FAQs
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PPC stand for Pay-per-click. Meaning you only pay when someone clicks on your ad.
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We use one or a combination of Google, Bing, Facebook, LinkedIn, Twitter, TikTok and more.
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Our minimum budgets normally start at $1,000 per month for PPC services.
Google AdWords Display Advertising accounts for 20% of all AdWords traffic, and reaches 92% of all Internet users in the US. Are you using it correctly?