ppc agency
Get immediate visibility with PPC advertising.
Pay-per-click advertising places your ads directly on search results pages and across the platforms your buyers already use, and unlike SEO, it delivers results in days rather than months. It's the fastest lever available, and the right complement to the compounding work SEO and content do over the long run.
Pay-per-click (PPC) advertising
PPC ads appear above the organic listings on a search results page, with position determined through a keyword bidding process. Google calls this search marketing, running through Google Ads, and Bing runs its own equivalent system.
Whether you want search, display, or shopping ads on Google, Bing, or across social platforms, our core PPC service covers the strategy and management behind it all.
PPC and SEO, working from the same data
Impressions, clicks and conversions from Google Ads can point directly to which keywords deserve real SEO investment, since PPC and SEO often compete for visibility with the same audience. It works the other way too; organic performance data can sharpen a PPC strategy. Run in isolation, both channels lose signal they could otherwise share.
PPC audits
Already running PPC, on Google Ads or elsewhere? We review existing accounts, campaign structure, budgets, ad groups, and provide concrete, actionable recommendations rather than a generic checklist.
Display advertising
Display ads belong in most digital marketing plans, designed to build brand and product awareness in moments when someone isn't actively searching to buy.
Done well, display advertising functions like a targeted billboard, reaching people while they browse rather than interrupting an active purchase decision. Well-targeted display ads capture the attention of people genuinely likely to convert later, driving traffic toward a specific goal rather than generic impressions.
READ MORE ABOUT DISPLAY ADS →
Google or Bing?
Worth running Google and Bing together rather than Google alone; Bing's lower competition and cheaper CPCs make it a genuinely useful complement, not just a backup.
Why businesses outsource PPC
Most commonly, it comes down to one of three things: not enough time to manage campaigns properly, not enough in-house resources to build something genuinely competitive, or not enough hands-on experience to launch a campaign that actually performs from day one.
READ MORE ABOUT GOOGLE ADS →
Remarketing
Remarketing shows your ads to people who've already visited your site or engaged with your brand, cheaply and effectively, since a visitor who's already shown interest converts at a meaningfully higher rate than cold traffic.
We build remarketing to reach the right audience across whichever platform they're actually on, not just the one that's easiest to set up.
READ MORE ABOUT REMARKETING →
E-commerce PPC management
For an online store, PPC ads are often how shoppers find and buy your product in the first place. Managing that well takes dedicated time that most in-house teams don't have alongside everything else it takes to run a store.
Blu Mint runs e-commerce PPC as a specialist service, not an add-on, built around your actual catalogue and margins rather than a one-size-fits-all campaign structure.
READ MORE ABOUT E-COMMERCE PPC MANAGEMENT →
AI Search Ads
Advertising is starting to show up inside AI conversations too, sponsored placements alongside a ChatGPT response rather than a traditional results page.
This is genuinely early, and we're upfront that it is; we don't have years of data on a channel that's only been self-serve since May 2026. What we bring is the same rigour we apply everywhere else: honest reporting on what's actually working, rather than overselling a platform none of us has a long track record on yet.
READ MORE ABOUT AI SEARCH PPC MANAGEMENT →
Paid social media advertising
Facebook, Instagram, LinkedIn, X, TikTok, and Pinterest advertising all fall under our dedicated paid social media advertising service, covering platform-specific targeting, ad formats, and ongoing monitoring for ad fatigue before it costs you. Worth running alongside search PPC rather than instead of it; the two reach people at different points in the buying journey.
READ MORE ABOUT PAID SOCIAL ADS MANAGEMENT →
Which platform is actually right for your business?
| Platform | Best For | Typical Cost | Consider When |
|---|---|---|---|
| Google Ads | Capturing active buying intent, right when someone's searching | Medium to High, varies heavily by keyword competitiveness | You want the fastest path from search to conversion |
| Bing Ads | The same search intent as Google, with less competition | Low to Medium, generally cheaper CPCs than Google | You want to extend reach without bidding against Google's full competitive field |
| LinkedIn Ads | B2B lead generation and reaching specific job titles or industries | High, the most expensive cost-per-click of the major platforms | Your budget can absorb a higher cost per click for a more qualified audience |
| Meta (Facebook & Instagram) | Broad reach, visual products, and detailed audience targeting | Low to Medium, generally the most cost-efficient for volume | You need volume alongside precision |
| TikTok | Reaching a younger audience with genuinely native, video-first content | Low to Medium, still cost-efficient relative to reach | Your brand can commit to platform-native creative, not repurposed ads |
| Products and ideas people discover before they've decided what to buy | Low to Medium, less competitive bidding than Google or LinkedIn | Your audience researches and plans before purchasing | |
| ChatGPT Ads | Reaching Free and Go tier ChatGPT users in the exact moment of an AI conversation | Low, CPC from $3-5, no minimum spend | You want early visibility in an emerging channel, and your audience skews toward free-tier AI tool usage |
Different ad platforms
Google Ads
Google's advertising platform remains the most direct way to reach people actively searching for what you offer through search marketing, and the Google Display Network reaches a huge share of the web beyond that.
READ MORE ABOUT GOOGLE ADS →
Bing Ads
Often treated as an afterthought, Bing still has genuine search volume and far less competition for the same keywords than Google, so it's worth a real look rather than dismissal.
READ MORE ABOUT BING ADS →
Facebook Ads
Facebook's ad platform still reaches people where they genuinely spend meaningful time, making it useful for brand awareness, lead generation and direct website conversions alike, depending on how the campaign is structured.
READ MORE ABOUT FACEBOOK ADS →
Instagram Ads
Instagram remains a strong fit for visually driven products. It has a reputation for being expensive or complicated to get right, which is exactly why the brands willing to learn it properly tend to see it pay off.
READ MORE ABOUT INSTAGRAM ADS →
ChatGPT Ads
ChatGPT Ads places sponsored placements directly inside AI conversations, reaching people in the exact moment they're asking a question, not scrolling past unrelated content. It's genuinely early, self-serve only since May 2026, and currently only reaches Free and Go tier users, so it's a channel worth testing rather than betting the budget on just yet.
READ MORE ABOUT CHATGPT ADS →
LinkedIn Ads
LinkedIn advertising is a vital platform to B2B marketing, yet many digital marketers find their ad platform both expensive and hard to make traction.
After all, advertising on LinkedIn is a different kettle of fish from the likes of Facebook. LinkedIn offers marketers a plethora of options to put themselves out there, each with its unique tactics. One notable point about LinkedIn advertising is that it is much more expensive CPC than Facebook or Twitter.
READ MORE ABOUT LINKEDIN ADS →
X Ads
X advertising works differently to Facebook or Instagram, and shouldn't be dismissed just because it gets less attention in most agencies' pitches. Video-led campaigns in particular tend to outperform static ones on the platform.
READ MORE ABOUT TWITTER ADS →
TikTok Ads
TikTok remains one of the fastest-growing platforms globally and a strong fit for reaching a younger audience. Standing out is harder than it used to be because so many brands now compete for the same attention.
READ MORE ABOUT TIKTOK ADS →
Pinterest Ads
Pinterest is a discovery platform; most searches are unbranded, meaning people are open to finding new products and ideas rather than avoiding ads as they might elsewhere. Pinterest's own research found that most users say brand content makes the platform more interesting, not less.
READ MORE ABOUT PINTEREST ADS →
FAQs
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PPC stands for pay-per-click, an advertising model where you pay only when someone actually clicks your ad, not simply for it being shown.
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We work across Google and Bing for core search marketing, with AI Search Ads as an emerging, early-stage addition. Facebook, Instagram, LinkedIn, X, TikTok and Pinterest advertising is covered under our paid social media advertising service.
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Campaigns typically start around $1,000 to $60,000 monthly, depending on ad budget and scope, with a practical daily minimum of around $50. Below that, there usually isn't enough spend to gather the data needed to properly optimise a campaign.
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PPC buys immediate visibility. SEO and AEO build compounding visibility that keeps earning after the ad budget stops. Most serious strategies run more than one of these together, not just whichever is easiest to start with.
If you want immediate visibility without losing sight of the long-term picture, get in touch to speak with an experienced PPC strategist.
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