UI/UX Design
Keep people on your website with great UI/UX design.
Commonly cited research puts the figure at around 88%, the share of users less likely to return to a site after a bad experience.
Paula leads UI/UX design at Blu Mint, focused on the usability, structure and interaction design that keeps visitors engaged rather than bouncing straight back out.
What's included
| Area | What it covers |
|---|---|
| User research | Understanding how your actual visitors behave and where they get stuck |
| Information architecture | Structuring a site so users find what they need without thinking about it |
| Wireframes and prototypes | Mapping the experience before a single line of design is finalised |
| Usability testing | Checking real behaviour against assumptions before launch, not after |
| Interaction design | Navigation, forms and calls to action that feel obvious, not like guesswork |
Together, these goals create a user-friendly website that clients can display proudly. Furthermore, user-friendly websites are more likely to have higher dwell time, a lower bounce rate, and more product sales.
Why UI/UX matters
Good UX design covers branding, structure, functionality and usability together, not as separate boxes to tick.
A site that's genuinely easy and pleasant to use earns lower bounce rates, longer time on page, and more conversions, and increasingly, a well-structured site is also easier for an AI system to parse and cite accurately.
Branding
Overall design
Functionality
Usability
Focusing on the user experience helps create a website that keeps visitors returning time after time.
UX design services, also sometimes known as UI services, are typically broken into a few categories, including:
Web design: The development of the website's overall look and pages.
Web development: The build-out of the web design.
Project management: The management of the web design and development process.
Troubleshooting: The testing and clean-up done to the site after launch.
Optimisation: The improvement of site elements after elements are tested.
How can UI design help your business?
UI turns visitors into customers at the point of interaction: the visual and interactive layer that makes a product usable, not just functional.
Where UX shapes how a site is structured and how users accomplish their goals, UI is what connects the user directly to that experience through clean, intuitive elements rather than an overloaded interface fighting for attention.
Paula designs interfaces that are distinctive without being cluttered, with clear visual hierarchy, purposeful animation and transitions, and an interaction style that feels natural rather than something users have to learn.
When done well, it builds brand recognition and trust and translates directly into better engagement and conversion.
Why UI/UX design matters for your metrics
Paula's UX work is aimed at the metrics that actually reflect whether a site works, bounce rate, dwell time, and conversions, not just how it looks. You'll get reporting that shows how your new design actually performs once it's live, not just a handover and a goodbye.
Here are some benefits if you are on the fence about opting for UX design services from Blu Mint.
| Metric | What it tells you |
|---|---|
| Bounce rate | Whether visitors find what they expected quickly enough to stay |
| Dwell time | Whether the site genuinely holds attention once someone's on it |
| Conversion rate | Whether the design and structure actually gets visitors to act |
FAQs
-
Web design covers the overall build, platform, pages and visual identity. UI/UX design is the layer underneath it, how the site is structured, how users actually move through it, and whether the experience holds up under real use rather than just looking good in a mockup.
-
Paula's UI/UX work is billed at $150 an hour. Scope varies by project, get in touch for an estimate based on what you actually need.
-
Yes. An existing site can be audited and tested the same way a new build would be, often surfacing exactly where visitors are getting stuck or dropping off.
If you want a site that's genuinely easy to use, not just good-looking, get in touch to speak with Paula, our UI/UX lead.
Contact Paula or Kairi today to chat about designing a beautiful, revenue-driving site
Articles
![10 Best Squarespace SEO Experts to Hire [Updated for 2026]](https://images.squarespace-cdn.com/content/v1/62e3bd1d14b7b32e64a6f856/1679410488583-822X0F8MGXZPMT49CIV7/Blu+Mint+-+Squarespace+Circle+Member.jpg)
The average website converts at 2.35%, top performers hit over 11%. Here's why that gap is a design problem, not a bolt-on service you buy separately.