Scale your corporate SEO.

When should you move to enterprise SEO services?

Moving from traditional to enterprise SEO solutions is a huge step for many businesses. It's a celebration, too. Transitioning from standard to corporate SEO services highlights your company's growth and chance to reach brand-new levels of success.

If you're unsure whether you should invest in enterprise-level SEO, here are a few signs:

• Your website ranks for 100's long-tail keywords, which are three to four words

• Your company relies on paid advertising to appear in search results for competitive keywords

• Your website flops when it comes to ranking for competitive, short-tail keywords organically

Sometimes, your business may find that your current SEO agency can't meet your expectations. They may, for example, specialise in traditional SEO. Appearing in enterprise-level search results is outside their capabilities and service deliverables, which is understandable.

If you want to continue growing and leveraging the benefits of SEO, then upgrading your SEO services to the enterprise level makes sense. That way, you can start working towards appearing in those high-value, high-competition search results for your industry, products, or services.

How does enterprise SEO differ from traditional SEO services?

Enterprise and traditional SEO share the same goal – improve your visibility in online search results.

Traditional SEO vs enterprise SEO

Enterprise SEO

• Targets short-tail keywords

• Focuses on high-competition keyphrases

• Includes a higher financial investment

Traditional SEO

• Targets long-tail keywords

• Focuses on low-competition, high-value keyphrases

• Includes a moderate financial investment

These two SEO services, however, come with several noticeable differences, including:

Keywords

With enterprise-level SEO, your business takes a more aggressive approach to keyword targeting. Traditionally, SEO strategies will target long-tail keywords. These keywords feature three to four words and a lower monthly search volume and competition level. They also have a specific user intent behind them, which makes creating content for these users easier.

That's why long-tail keywords are excellent for small-to-midsized businesses (SMBs).

Compared with corporate-level SEO solutions, your organisation focuses on short-tail keywords. A short-tail keyword features one to two words, a higher monthly search volume, and a more significant amount of competition.

Competition

The competition also separates traditional SEO from enterprise SEO.

You can expect significant competition from other big brands if you want to appear in short-tail keyword search results. Search results for short-tail keywords generally feature brands that shoppers and business buyers easily recognise, like Apple, Amazon and Tesla.

While that level of competition may seem intimidating to your business and team, an experienced SEO agency can develop an intelligent strategy for helping your company reach the top of those search results.

The amount of competition with corporate-level SEO also encourages your agency and company to take a strategic approach. You want to invest your budget and time and effort into the best return on investment (ROI) tactics.

Budget

With 45% of enterprise-level businesses investing more than €20,000 into SEO per month and the average SMB spending €2,000 to €5,000 each month, there is a clear difference between what companies pay for traditional versus corporate SEO.

Brands often invest more in digital marketing services like SEO because of their size.

In comparison to SMBs, they have a more substantial amount of funds available for marketing and advertising. They're also competing with more prominent companies, so they must invest enough to compete.

Sometimes, an organisation may want to rank for those competitive short-tail keywords without the budget for corporate-level SEO services. If this scenario describes your company's current predicament, focus on traditional search engine optimisation and maximise its benefits.

Remembering that only 45% of enterprise-level businesses spend upwards of €20,000 per month is vital.

The other 55% spend varying amounts on enterprise SEO solutions. The average cost of enterprise SEO services ranges from €5,000 to €10,000 per month, which gives many thriving businesses a chance to take advantage of this type of SEO.